Common AI Issues In Marine Marketing (And How To Solve Them)

Artificial Intelligence (AI) is no longer just a futuristic concept, but a practical tool reshaping how marketing teams operate and create content. In the highly competitive marine industry, staying ahead is crucial for growth, with leaders increasingly adopting AI tools such as chatbots and image generators.

In this article, we explore real-world experiences from our AI integration projects with clients and discuss practical solutions that you can simple within your own marketing platform.

Problem 1: AI Generated Copy Not Aligning With Company Voice

While utilizing tools such as ChatGPT to write company blog posts or web copy may sound like the easy answer, we still find it it fairly obvious when an article was written by AI. AI-generated content tends to have a generic tone and usually does not align with your company’s unique voice.

This issue can lead to your blog posts or website copy appearing uninspired or, even more concerning, it might tip off your audience that the content is not written by your team!

Solution: Customization and Continuous Refinement

To keep your content sounding natural and on brand, never use the first output as your final copy. Instead, continually prompt the AI in order to create copy closer to your brand voicing.

Another approach is to upload 3-5 pieces of existing content, say blog posts, into the AI to “train” the model on your company writing style. From there, the language model will have a contextual basis and can create more closely branded content.

Problem 2: AI Struggles with Contextual Understanding

Artificial intelligence, while rapidly advancing, can sometimes miss the mark in understanding the specific context of the marine industry. After all, ChatGPT has never been on a boat, it has only read about it, so how could it know?

Solution: Tailored Training and Oversight

To tackle this issue, it is important to provide the AI with as much industry-specific data as possible. This could include blog posts, website copy, or even transcripts of marine industry seminars. Through this training, the language model will learn marine industry terminology and create copy that resonate more effectively with boaters.

Ultimately, all content should undergo a thorough review by a member of your marketing team before it is pushed through your marketing channels.

Problem 3: Over Reliance on AI Leading to Reduced Creativity And Dependency

While using AI to generate content has certainly made content creation easier, there is a risk of human creatively being stifled. This can result in content that, while technically sound, lacks the innovative or creative edge needed to stand out from the competition.

Solution: Hybrid Content Creation Approach

Balance is key. Use AI as a tool to enhance, not replace, human creativity. Artificial Intelligence can be used for initial drafts or to handle more routine content, but the final product should have a human touch.

Here at Current, we utilize AI for idea generation, but ensure the core of our work relies on human expertise and insight. This helps boost creativity and keeps anyone on the team relying too heavily on AI generated content.

Problem 4: Legalities Concerning AI Image And Copy

AI Tools such as ChatGPT and MidJourney have gained worldwide recognition over the past 12-18 months and have changed the digital marketing landscape. However, the law is still a bit fluid about who exactly owns the content.

Marketing teams should be aware of the potential legal complexities associated with using AI-generated content, as a lack of understanding about copyright and related legalities might lead to future issues.

Solution: Awareness, Research, And Current Laws

A federal judge in 2023 declared that since there is “no author, there is no copyright” infringement when it comes to AI generated images. For large language model output such as content generated by ChatGPT, the law is still figuring out exactly who owns it. Per their terms and conditions, ChatGPT pushes the responsibility to the user even though it could have been trained on copyrighted material.

If your marketing team decides to use AI generated content, it is important to stay on top of laws surrounding AI including the outcomes of current lawsuits against companies such as OpenAI, Meta, Google, and Microsoft.

Moving Forward With AI In The Marine Industry

While AI offers immense potential for enhancing your marine business’s marketing efforts, it’s important to be aware of the issues we discussed and how to combat them.

By addressing these common problems with thoughtful solutions, you can effectively integrate AI into your strategy, ensuring that it adds value and maintains the authenticity and quality of your brand’s voice.

Want To Learn More About AI In Marine Marketing?

Our team is here to navigate the new world of artificial intelligence! While the industry is rapidly changing, we stay on top of the latest in AI and bring AI powered solutions to our clients.

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