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	<title>UnderCurrent</title>
	<link>http://currentmarketing.com/undercurrent</link>
	<description>a peek inside Louisville&#039;s Leading Interactive Marketing Agency</description>
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		<title>One Bad Apple…</title>
		<description><![CDATA[By now, we all know about the iPhone 4’s antenna reception fiasco. Though Apple denies it, it seems to be the result of a hardware design flaw and has led to everything from class-action lawsuits to product-recall demands. Consumer Reports, even though it deemed the iPhone 4 the best smartphone on the market, refused to [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/technology/one-bad-apple%e2%80%a6/</link>
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		<title>Glad for once to be a slow-adopter</title>
		<description><![CDATA[There's no hiding it: I'm an Apple geek through and through. Apple at home, Apple at work, Apple when I travel. Personally, I own 2 iPhones (3G and 3GS), 3-4 iPod shuffles of various sizes, an iPad, and a MacBook Pro as my primary home computer. Now, I'm not crazy enough to stand in long [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/technology/glad-for-once-to-be-a-slow-adopter/</link>
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		<title>Logos as part of branding</title>
		<description><![CDATA[Consumers look at thousands of ads a day. It’s important for each brand to stand out and be recognizable to the consumer. A great logo design is one way a brand can become memorable and recognizable. Some brands are so recognizable they can even be identified by only part of the logo.  Can you recognize [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/logos-as-part-of-branding/</link>
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		<title>Stop driving around that lot looking for a space!</title>
		<description><![CDATA[Just when you thought 'there's an app for that' for everything you could have possibly dreamed of, Google is now working on an app for Android that will help you find an open parking space! Now not only can you get directions to a destination by using a phone, but you can find a parking [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/technology/stop-driving-around-that-lot-looking-for-a-space/</link>
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		<title>The Pizza Tracker</title>
		<description><![CDATA[I love the option of placing food orders online, especially with pizza chains.   I have placed online orders from Pizza Hut and Papa Johns with minor technical errors.  Recently, I ordered from Domino’s because my 5-year old saw a commercial that led her to believe that people will show up at our house with cameras [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/the-pizza-tracker/</link>
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		<title>Mythbusters, CM-style</title>
		<description><![CDATA[I think there might be a lot of mystery surrounding my job as traffic manager. I'm not going to go into a boring job description; instead, I'd rather give you some myths I've heard about what I do all day and then dispel them with the REAL explanations below. Behold! Myth: When I'm staring intently [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/culture/mythbusters-cm-style/</link>
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		<title>Does this app travel well?</title>
		<description><![CDATA[One of my biggest passions is traveling.   Shortly after I bought my iPhone, I traveled to Chicago and put it to the test.  I found that I could search anything from where to get the best cupcake near my hotel to train schedules on the Metra.  Here are a couple other great apps I've used: [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/technology/does-this-app-travel-well/</link>
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		<title>Terrible Mac-inations</title>
		<description><![CDATA[Okay, so admission time - I’m a PC guy. In the main, this is a function of personal history - I cut my pre-teen computing teeth on Windows 3.11 and Sierra adventure games (ah, Roger Wilco, we hardly knew ye), and surfed the Mesozoic age of the web on the stalwart S.S. Netscape Navigator. As [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/technology/terrible-mac-inations/</link>
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		<title>Do you Yahoo!?</title>
		<description><![CDATA[You probably can’t remember the last time you used Yahoo for online search. Today, more than 70% of all online traffic runs through Google. Coupled with the rise of Microsoft’s Bing, I wonder how much longer Yahoo will be able to stay afloat? Although Yahoo’s reign as king of search is over, there is still [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/marketing/do-you-yahoo/</link>
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		<title>Going off the grid</title>
		<description><![CDATA[Having just gotten back from the Paradise that is Southwest Florida, I was intrigued to read a post from Mark Driscoll, an influential young pastor in Seattle, WA. He and his family (wife and 5 kids) are leaving headed for vacation, and Mark has decided to immerse in a total media blackout.  For some, that [...]]]></description>
		<link>http://currentmarketing.com/undercurrent/technology/going-off-the-grid/</link>
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