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	<title>UnderCurrent &#187; Media</title>
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	<description>a peek inside Louisville&#039;s Leading Interactive Marketing Agency</description>
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		<title>Your Dad Said What?!?</title>
		<link>http://currentmarketing.com/undercurrent/media/your-dad-said-what/</link>
		<comments>http://currentmarketing.com/undercurrent/media/your-dad-said-what/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 10:49:59 +0000</pubDate>
		<dc:creator>Ashley Baker</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=865</guid>
		<description><![CDATA[You heard it here, on UnderCurrent, first! Miss Media’s pick for the #1 new comedy in the fall is $#!* My Dad Says, airing Thursdays this fall at 8:30 pm EST on CBS. The series is based on a popular Twitter handle by the same name.  The feed currently has 4,136,799 followers and is run [...]]]></description>
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		<title>Other Than That, Mrs. Lincoln, How Was The Play?</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/other-than-that-mrs-lincoln-how-was-the-play/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/other-than-that-mrs-lincoln-how-was-the-play/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 10:53:44 +0000</pubDate>
		<dc:creator>Nick Ising</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=813</guid>
		<description><![CDATA[OK, so you're British Petroleum and you've destroyed habitats in the Gulf of Mexico.  And in the process are killing birds, businesses and communities.  Yeah, you blew it on the whole safe drilling and reaction plan things.  But how are you handling the PR nightmare 100 times the magnitude of anything the John Wilkes Booth [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>You want Vanity Fair? We got your Vanity Fair right here.</title>
		<link>http://currentmarketing.com/undercurrent/media/you-want-vanity-fair-we-got-your-vanity-fair-right-here/</link>
		<comments>http://currentmarketing.com/undercurrent/media/you-want-vanity-fair-we-got-your-vanity-fair-right-here/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 13:53:05 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=798</guid>
		<description><![CDATA[Our own Queen of the Social Sphere, Angela Trumbaturi, will be featured in an upcoming issue of Velocity and the pub arrived today for her pampered photo shoot atop our Jolt table! She looks damned good, if we do say so ourselves - shortly after the shoot, Annie Leibovitz called!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So you want to work in social media?</title>
		<link>http://currentmarketing.com/undercurrent/media/so-you-want-to-work-in-social-media/</link>
		<comments>http://currentmarketing.com/undercurrent/media/so-you-want-to-work-in-social-media/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 15:56:04 +0000</pubDate>
		<dc:creator>Angela Trumbaturi</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=726</guid>
		<description><![CDATA[When explaining my role to others, I often get the “that’s awesome!” expression or the ever popular “gosh, I’d love to get paid to mess around on Facebook all day.” While yes, my job IS awesome, and yes, I love getting paid to scan Facebook, there is obviously so much more to the job...I have [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Oil Sick</title>
		<link>http://currentmarketing.com/undercurrent/media/oil-sick/</link>
		<comments>http://currentmarketing.com/undercurrent/media/oil-sick/#comments</comments>
		<pubDate>Thu, 27 May 2010 13:24:46 +0000</pubDate>
		<dc:creator>Angela Trumbaturi</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=701</guid>
		<description><![CDATA[This gosh darn Deepwater Horizon Oil Spill, there’s literally nothing pretty about it. It’s frustrating, sickening and disturbing. As some of you may know, I was born and raised in southern Louisiana. As most of you probably don’t, I’m from Plaquemines Parish - the long protrusion of land that stems from New Orleans and ends [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Abs, Biceps &amp; Sales</title>
		<link>http://currentmarketing.com/undercurrent/media/abs-biceps-sales/</link>
		<comments>http://currentmarketing.com/undercurrent/media/abs-biceps-sales/#comments</comments>
		<pubDate>Thu, 27 May 2010 11:48:47 +0000</pubDate>
		<dc:creator>Cathy Frick</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=666</guid>
		<description><![CDATA[We ad people spend a lot of time thinking about audiences. Most of us, as we design our tactics, try to appeal to the broadest audiences we can. Lately though, I’ve been reminded that the extremely targeted tactic can be quite effective too. Case in point, two television ads I recently came across. The first, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Shout out from Socialight</title>
		<link>http://currentmarketing.com/undercurrent/marketing/shout-out-from-socialight/</link>
		<comments>http://currentmarketing.com/undercurrent/marketing/shout-out-from-socialight/#comments</comments>
		<pubDate>Wed, 26 May 2010 14:58:25 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=697</guid>
		<description><![CDATA[We recently partnered with Socialight to produce an iPhone app for Kentucky Derby Festival and they gave us some mad props on their blog! These guys are way cool and on the path to blowin' up!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>I have seen the future of magazines</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/i-have-seen-the-future-of-magazines/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/i-have-seen-the-future-of-magazines/#comments</comments>
		<pubDate>Mon, 10 May 2010 11:23:06 +0000</pubDate>
		<dc:creator>Tracey Saelen</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=606</guid>
		<description><![CDATA[We all know that magazines have been in trouble lately. Many shut down production in 2009, including one of my favorite home decorating magazines, Domino. In the recent months, Lonny Magazine has gained popularity. It was created by a former editor of Domino and has the same design feel to it that many Domino fans [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Crisis management through social media</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/crisis-management-through-social-media/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/crisis-management-through-social-media/#comments</comments>
		<pubDate>Wed, 05 May 2010 11:43:58 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=598</guid>
		<description><![CDATA[Last Friday night, Johnson &#38; Johnson made a massive recall of a number of children's and infant's Tylenol, Motrin, Benadryl and Zyrtec products. The release was issued at 9 pm, presumably when mass media could or would not cover it. It wasn't really breaking news, so interrupting programming wasn't an option. 9 pm made it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>There’s an App for That!</title>
		<link>http://currentmarketing.com/undercurrent/technology/there%e2%80%99s-an-app-for-that/</link>
		<comments>http://currentmarketing.com/undercurrent/technology/there%e2%80%99s-an-app-for-that/#comments</comments>
		<pubDate>Tue, 04 May 2010 11:09:30 +0000</pubDate>
		<dc:creator>Rick Schardein</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=595</guid>
		<description><![CDATA[Okay, I’m an Apple evangelist.  Not because it’s fashionable or cool (though it is), but because their approach to simplicity and ease of use just makes sense.  I often tell those just coming to the World-of-Mac that the most difficult concept to grasp is “It Really is THAT easy.” “Where’s my ‘C’ drive?” is funny [...]]]></description>
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