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	<title>UnderCurrent &#187; Katy Miller</title>
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	<link>http://currentmarketing.com/undercurrent</link>
	<description>a peek inside Louisville&#039;s Leading Interactive Marketing Agency</description>
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		<title>If you make it live, they will come</title>
		<link>http://currentmarketing.com/undercurrent/social-media/if-you-make-it-live-they-will-come/</link>
		<comments>http://currentmarketing.com/undercurrent/social-media/if-you-make-it-live-they-will-come/#comments</comments>
		<pubDate>Thu, 24 Jun 2010 00:51:26 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=815</guid>
		<description><![CDATA[Boo! Twitter launched a Facebook app today that will reportedly allow me to locate my Facebook friends on Twitter, but it's a major FAIL right off the bat. It doesn't work! So, is it a Twitter problem? Or a Facebook problem? Twitter says Facebook. Facebook, as usual, is a little elusive. What do you think? [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>We&#8217;re more likely to win than a scratch off!</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/were-more-likely-to-win-than-a-scratch-off/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/were-more-likely-to-win-than-a-scratch-off/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 16:45:17 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=803</guid>
		<description><![CDATA[Only 1 out of every 9 scratch offs is a winner - that's 11%. CurrentMarketing won 4 out of 10 of the coveted Hot Ten Awards from the Louisville Advertising Federation today - that's 40%! That's right, we're more likely to win than a scratch off! Congrats to Meredith Will, Megan Snider, Angela Trumbaturi and [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>You want Vanity Fair? We got your Vanity Fair right here.</title>
		<link>http://currentmarketing.com/undercurrent/media/you-want-vanity-fair-we-got-your-vanity-fair-right-here/</link>
		<comments>http://currentmarketing.com/undercurrent/media/you-want-vanity-fair-we-got-your-vanity-fair-right-here/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 13:53:05 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=798</guid>
		<description><![CDATA[Our own Queen of the Social Sphere, Angela Trumbaturi, will be featured in an upcoming issue of Velocity and the pub arrived today for her pampered photo shoot atop our Jolt table! She looks damned good, if we do say so ourselves - shortly after the shoot, Annie Leibovitz called!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Early Adopters are Critical to All Stages of Business</title>
		<link>http://currentmarketing.com/undercurrent/social-media/early-adopters-are-critical-to-all-stages-of-business/</link>
		<comments>http://currentmarketing.com/undercurrent/social-media/early-adopters-are-critical-to-all-stages-of-business/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 17:11:17 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=681</guid>
		<description><![CDATA[I like to think of myself as an Early Adopter. Generally when a new product rolls out, I'm not afraid to jump in and give it a whirl. I've had the pleasure of being invited to participate in Beta tests for a variety of interesting new technologies and tools. Some great (Hootsuite), some decent (bee.tv) [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Shout out from Socialight</title>
		<link>http://currentmarketing.com/undercurrent/marketing/shout-out-from-socialight/</link>
		<comments>http://currentmarketing.com/undercurrent/marketing/shout-out-from-socialight/#comments</comments>
		<pubDate>Wed, 26 May 2010 14:58:25 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=697</guid>
		<description><![CDATA[We recently partnered with Socialight to produce an iPhone app for Kentucky Derby Festival and they gave us some mad props on their blog! These guys are way cool and on the path to blowin' up!]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Crisis management through social media</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/crisis-management-through-social-media/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/crisis-management-through-social-media/#comments</comments>
		<pubDate>Wed, 05 May 2010 11:43:58 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=598</guid>
		<description><![CDATA[Last Friday night, Johnson &#38; Johnson made a massive recall of a number of children's and infant's Tylenol, Motrin, Benadryl and Zyrtec products. The release was issued at 9 pm, presumably when mass media could or would not cover it. It wasn't really breaking news, so interrupting programming wasn't an option. 9 pm made it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Feeling a little bloggish today</title>
		<link>http://currentmarketing.com/undercurrent/culture/feeling-a-little-bloggish-today/</link>
		<comments>http://currentmarketing.com/undercurrent/culture/feeling-a-little-bloggish-today/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 11:05:58 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=528</guid>
		<description><![CDATA[Random blog fun in the hizzee today. No explanation necessary.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google Buzz = Facebook Killer?</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/google-buzz-facebook-killer/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/google-buzz-facebook-killer/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 13:42:41 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=489</guid>
		<description><![CDATA[I posed that question to the CurrentMarketing team this week, and while there was no consensus on what the emergence of Google Buzz will mean for Facebook, I got some very interesting responses. One one end of the spectrum was this: "Sorry, Google. There's already an App for that. Facebook, twitter and Gmail all have [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Hyper-Bole 2010: 1st quarter = feh.</title>
		<link>http://currentmarketing.com/undercurrent/media/hyper-bole-2010-1st-quarter-feh/</link>
		<comments>http://currentmarketing.com/undercurrent/media/hyper-bole-2010-1st-quarter-feh/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 15:17:39 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=470</guid>
		<description><![CDATA[What do Betty White, Abe Vigoda and Jim McMahon have in common? They're all at least 25 years past their prime? Yes. My mom would love to meet all of them? Yes. They're all eligible for the senior citizens discount at McDonald's? Yes. They've still got it? Definitely. Quick recap of my self-imposed rules for [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>We don’t mean to brag, BUT…</title>
		<link>http://currentmarketing.com/undercurrent/marketing/we-don%e2%80%99t-mean-to-brag-but%e2%80%a6/</link>
		<comments>http://currentmarketing.com/undercurrent/marketing/we-don%e2%80%99t-mean-to-brag-but%e2%80%a6/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 13:02:56 +0000</pubDate>
		<dc:creator>Katy Miller</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=462</guid>
		<description><![CDATA[We delivered one heck of a result with an online buy-one-get-one-free promotion we did for a major casual dining client last quarter. In just a few weeks’ time we increased their customer email list by 230%, their Facebook fan page following by 62%, their Twitter followers by 56%, and their online loyal customer database by [...]]]></description>
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