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	<title>UnderCurrent &#187; Jim Beatty</title>
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	<link>http://currentmarketing.com/undercurrent</link>
	<description>a peek inside Louisville&#039;s Leading Interactive Marketing Agency</description>
	<lastBuildDate>Fri, 30 Jul 2010 11:22:25 +0000</lastBuildDate>
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		<title>The Decline of Selling</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/the-decline-of-selling/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/the-decline-of-selling/#comments</comments>
		<pubDate>Fri, 09 Jul 2010 10:57:21 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=846</guid>
		<description><![CDATA[This past week, a few of us here in the copywriting bullpen got into a discussion on the state of advertising. It was Angela T., our social media “Buzz Builder” who started it, calling to our attention a set of banners on the Spirit Airlines website. The banners were attempting to find humor in the [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Branding, branding, yadda, yadda…</title>
		<link>http://currentmarketing.com/undercurrent/branding/branding-branding-yadda-yadda%e2%80%a6/</link>
		<comments>http://currentmarketing.com/undercurrent/branding/branding-branding-yadda-yadda%e2%80%a6/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 11:00:53 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=677</guid>
		<description><![CDATA[I think the main reason more companies don’t put a priority on brand building is because they see it as just another line item in a marketing budget: just another expenditure, one that won’t have any measurable impact on the bottom line. The reality is that brands are more than just the sum total of [...]]]></description>
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		<title>Branding as an Organization Tool</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/branding-as-an-organization-tool/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/branding-as-an-organization-tool/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 11:07:43 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=570</guid>
		<description><![CDATA[When most people think about branding, they think about it in terms of outside communications. But branding can be powerful internally too, as a communications tool, but also as an organizational tool. All of us know from working within our own organizations that even the best employees can lose focus, forgetting the ultimate purposes behind [...]]]></description>
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		<title>2nd quarter: A tall order of nudity, little people and sexism</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/2nd-quarter-a-tall-order-of-nudity-little-people-and-sexism/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/2nd-quarter-a-tall-order-of-nudity-little-people-and-sexism/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 14:05:00 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=472</guid>
		<description><![CDATA[The bridge is out! I’m not normally a big fan of Bud ads, but the sight of a whole town of people forming a human bridge to see a semi of Bud safely across a river was pretty funny. I’m Mark Sanchez. Mark wants the women watching the Super Bowl to hear his heartbeat. What [...]]]></description>
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		<title>Why branding is a waste of time.</title>
		<link>http://currentmarketing.com/undercurrent/marketing/why-branding-is-a-waste-of-time/</link>
		<comments>http://currentmarketing.com/undercurrent/marketing/why-branding-is-a-waste-of-time/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 12:48:04 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=464</guid>
		<description><![CDATA[Psych! It isn't. In fact a little time spent defining your company's brand will lead to big time (and money) savings down the road. How so? Well, by distilling and formalizing your company's key traits, value propositions, personality and values, you take much of the guesswork out of communicating. That means that every time you [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>And, on the 12th day!</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/and-on-the-12th-day/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/and-on-the-12th-day/#comments</comments>
		<pubDate>Thu, 24 Dec 2009 12:18:59 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=445</guid>
		<description><![CDATA[On the twelfth day of Christmas my ad firm sent to me Twelve buyers buying Eleven planners planning Ten artists drawing Nine geeks-a-coding Eight reps-a-pitching Seven writers typing Six partners meeting Five banner ads Four e-blasts Three web sites Two Facebook posts And a well-written Twitter tweet]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Our planners work on Christmas Eve. JK</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/our-planners-work-on-christmas-eve-jk/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/our-planners-work-on-christmas-eve-jk/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 12:42:24 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=443</guid>
		<description><![CDATA[On the eleventh day of Christmas my ad firm sent to me Eleven planners planning Ten artists drawing Nine geeks-a-coding Eight reps-a-pitching Seven writers typing Six partners meeting Five banner ads Four e-blasts Three web sites Two Facebook posts And a well-written Twitter tweet]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Ten lovely artists&#8230;</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/ten-lovely-artists/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/ten-lovely-artists/#comments</comments>
		<pubDate>Tue, 22 Dec 2009 12:28:13 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=441</guid>
		<description><![CDATA[On the tenth day of Christmas my ad firm sent to me Ten artists drawing Nine geeks-a-coding Eight reps-a-pitching Seven writers typing Six partners meeting Five banner ads Four e-blasts Three web sites Two Facebook posts And a well-written Twitter tweet]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Eight, eight, isn&#8217;t it great?</title>
		<link>http://currentmarketing.com/undercurrent/culture/eight-eight-isnt-it-great/</link>
		<comments>http://currentmarketing.com/undercurrent/culture/eight-eight-isnt-it-great/#comments</comments>
		<pubDate>Fri, 18 Dec 2009 21:02:05 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Culture]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=430</guid>
		<description><![CDATA[On the eighth day of Christmas my ad firm sent to me Eight reps-a-pitching Seven writers typing Six partners meeting Five banner ads Four e-blasts Three web sites Two Facebook posts And a well-written Twitter tweet]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the sixth day of Christmas&#8230;whoa, Nelly!</title>
		<link>http://currentmarketing.com/undercurrent/miscellaneous/on-the-sixth-day-of-christmas-whoa-nelly/</link>
		<comments>http://currentmarketing.com/undercurrent/miscellaneous/on-the-sixth-day-of-christmas-whoa-nelly/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 15:22:25 +0000</pubDate>
		<dc:creator>Jim Beatty</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://currentmarketing.com/undercurrent/?p=415</guid>
		<description><![CDATA[On the sixth day of Christmas my ad firm sent to me Six partners meeting Five banner ads Four e-blasts Three web sites Two Facebook posts And a well-written Twitter tweet]]></description>
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