Jul 14

You heard it here, on UnderCurrent, first! Miss Media’s pick for the #1 new comedy in the fall is $#!* My Dad Says, airing Thursdays this fall at 8:30 pm EST on CBS.

The series is based on a popular Twitter handle by the same name.  The feed currently has 4,136,799 followers and is run by 29-year old Justin, who lives with his 74-year old father and records the random things his dad says on a daily basis.  In addition to the Twitter feed and TV show, Justin maintains a blog and has written a book based on his dad’s little ditties.  Before you check out any of the links, please make sure you are over the age of 18 or have a parent or legal guardian’s permission.

The series stars William Shatner as Ed, a 72-year old divorcee whose slacker son, Henry, has moved back in with him.  From the clip that is available on CBS.com, the show looks to be full of classic one liners.  The cast is likable, it appears to be well written and it seems that everyone can relate to the having that one crazy relative.  Local affiliates are predicting great success for the show, based on ratings projections and the buzz the show is already receiving; I agree.

Look for my September post on UnderCurrent, where I’ll review this show, along with other fall series premieres.  What do you think, will $#!* be the next big hit?

Jun 10

When it comes to purchasing the latest and greatest gadgets, I’m not exactly the first in line.  However, when it comes to a new fashion trend, my ears to perk up and I usually do rush to get in line.

I must say that I migrated to the wonderful world of skinny jeans a bit later than I would have liked and I’ll still live my life happily without a single pair of ballet flats, however the newest trend definitely has my attention and I can’t wait to see how quickly it is adapted.

Without further ado, I would like to introduce you to the iTee and iDress, both of which can provide you with an easy and comfortable way to store your iPad on the go.  The iTee can be yours for $37.38 USD, and is available in both black and white, while the iDress can be yours $74.78 USD.

The dress is actually very stylish and you most certainly couldn’t find a cuter LBD for a lower price.  Unfortunately, the tees are not gender specific, although they look to be fitted so you could purchase a loose or snug-fitting shirt, depending on your taste.

I find it very interesting that a few years ago we couldn’t fathom the idea of what an iPad  would even consist of and now there are apparel choices related to the carrying the device.  It also makes me wonder what the next must have gadget is, and by chance, if a nice shoe will happen to accompany it.

Apr 30

I’m the resident Miss Media here at Current and I love it!  I enjoy planning, love buying and get giddy about seeing the results of a campaign.  In addition, I’m also the resident Bracketologist™ on staff.  I love college hoops and can answer any question from why T-Will wears a shooting sleeve to if Brad Stevens should really sign a 12-year contract extension.

Recently, I had the opportunity to participate in the Kentucky Derby Festival Basketball Classic and act as a host to the players and their families while they were in town.  I work with our guests to make travel arrangements, provide transportation and make sure they have the best time possible while they enjoy all of the festivities in Louisville.

Aside from the good folks in Account Service, I’m not sure that many of us get to the opportunity to see the final product of what we all have worked so hard to produce.  That’s a big reason why this particular event is such an exciting and unique experience for me.

On the agency side, we kick off the creative by determining the overall annual theme for the festival.  While I’m not involved in that process, I’m always so excited to see what our team is able to come up with.  At the same time, I am working on media planning and buying.  Everything is usually finalized in the month leading up to the event, except for the event program which isn’t finalized until all of the participants have arrived safely in Louisville and been photographed for the program.

On the event side, I help to ensure that everything runs smoothly, including rescheduling missed flights and retrieving shoes that have been left behind at the hotel.  If there are any last minute cancellations that may affect any of our media or printed pieces, I call back to the agency to give everyone a heads up.

Most of my work is complete by the time the game tips-off on Saturday evening.  It is such a refreshing feeling to be at the game and look up at the 10,000 or so fans and realize all of the effort that it took from so many people to make this event, or any event for that matter, happen.  It is such a thrill at the end of an event to see everything come together, from design, to player contracts, to media placement, to crowd control and I am honored every year to play a small role in such a success!

Oct 13

I was a little bored last night before the Dancing with the Stars Results Show (sorry Kim!), so I decided to check out Opportunity Knocks.  I have to say I was pleasantly surprised!  It was actually my favorite new show of the season!

I think because Ashton Kutcher is a producer, I was expected to be Punk'd somewhere along the line, but it's actually just a quiz show that rewards families that know their surroundings really well.

Each family member is asked questions about other family members, items in the house and throughout their neighborhood.  When a question is answered correctly, more money goes into the family's stash and if all the individual's questions are answered correctly they win a prize just for them.  At the end, the family has a chance to answer another set of questions to double their money or risk it all for a chance to win $250,000.

Watching the show made me glad that I wasn't on there with my own family!  I love quiz shows and think I'm super-good at them, but I couldn't image being on there with my mom.  She's awesome, but tends to prance around in her own little happy world and doesn't pay so much attention to the details the show asks about.  Does anyone seriously think my mom would be able to tell the difference between the grass in her own front yard versus the grass in the neighbor's yard?  I don't think so!

Oct 10

Private Practice debuted its second season last week.  To recap last season, Addison, of Seattle Grace (home to Grey's Anatomy) moves to LA in search of sunshine and no more Meredith and Derrick drama.  She begins to work at a "private practice" that focuses on alternative medicine.

The two heads of the practice used to be married, so there is always tension and drama between them and everyone else has either been or wants to be involved with somebody else at the office.  Season 2 is more of the same.  Since there are only seven people that work at the clinic there are only so many feasible love triangles.

I'm a huge Grey's Anatomy fan and my favorite part about that show is all of the awesome personal drama.  Who didn't love Izzy hooking up with Callie O'Malley's husband?!?

With Private Practice, the personal drama is so dull, that I mostly look forward to the medical mysteries.  In the season premiere, there was a family that had a son with a disease that could only be cured by using the blood from a relative's umbilical cord.  The boys' parents conceive another child, but when the boy takes a turn for the worse the mom breaks her water by using a knitting needle, in order to have the premature baby right away and save her son.  Finally, some drama!

I don't think the spin off is ever as good as the original.  I still enjoy Private Practice, but wish we could spice it up a little.  Maybe Addison could sleep with her coworker/best friend's husband.  Now that would make Dr. Izzy Stevens proud!

Oct 9

Last week I watched the new series "The Ex List" on CBS.  It's about a 30-something florist, Bella, who visits a psychic that tells her if she wants to ever get married she will have to do it this year or it will never happen.  The catch is that she doesn't have to meet a new guy and start from scratch because she's already dated the guy at some point before.

In the series premiere, Bella gets reacquainted with a singer that she dated 7 years ago.  She thought perhaps he had matured from the emotional cry baby she dumped back then, so she invited all of her friends to check out his band playing at a local bar.  Too bad that he dedicated a song to her called "You're a Crazy Bitch and You'll Die Alone."  I think she pretty much got the point after that.

Since she has to find Mr. Right within a year, I do wonder how the writers will be able to keep stories about Bella and her crazy ex-boyfriends fresh.  But, I'm sure there are plenty of female writers on staff that have dated a ton of train wrecks!

Sep 26

On Wednesday night,  I bypassed the Prez and tuned in to watch the series premier of Gary Unmarried.  I can see why his wife left him.  Gary is predictable, a little boring and kind of looks like Barney Rubble.

Gary is freshly divorced and has two kids.  He and his wife have joint custody and are learning to live as newly single, single parents.  The opening scene shows Gary and a one-nighter that he picked up.  They wake up to his ex dropping off the kids.  The one-nighter is upset that Gary didn't tell her he was previously married and has two kids.  Later it's revealed that the one-nighter also has a kid, but after a brief session with a relationship counselor, who also happens to be Gary's ex-wife's new fiancée, they decide that it was no big deal and they are going to give it a whirl.

Everything about the first episode was predictable, from the ex-wife's engagement to the marriage counselor to Gary and the one-nighter's new relationship.  At one point I wondered if the audience was laughing because they were just giddy to see the taping of a show live or if the "laugh" sign was lit up.  The most enjoyable character is Tommy, who is Gary's 12-year-old son.  He has the best comedic timing of anyone on the show and the least dysfunctional one as well.

While this was not one of my favorite premiers this year, it could potentially do well.  I think that the first show is always awkward because the writers have to explain who the people are and how they got to this point.  But what do I know...I didn't like the first episode of Two and a Half Men either!

Sep 25

So far I'm 2.5 hours in to the 5 hour/3 day premier of Dancing with the Stars' 7th season.  There's another 1.5 hours of cha-chas on my DVR and I'll tune in for a 5th hour tonight.  The length of the first half of the season is the only negative about this show!  Does anything really need to be on for three nights in a row?  Well, maybe Entourage.  I could watch Ari scream at Lloyd every single day for a month and not get tired of it!  Anyway...

Season 7 has one of the best casts yet.  The 13 stars are: Lance Bass (member of NSYNC), Toni Braxton (remember "Unbreak My Heart"?), Brooke Burke (model and reality TV host), Rocco DiSpirito (famous chef that I've never heard of), Maurice Greene (Olympic gold medalist from back in the day), Kim Kardashian (former Paris Hilton BFF and reality show star), Cloris Leachman (82-year-old Emmy winning actress and freaking hilarious), Cody Linley (18-year-old actor on Hannah Montana), Susan Lucci (the queen of daytime), Misty May-Treanor (volleyballer that scored gold in Beijing), Ted McGinley (Marcy D'Arcy's husband on Married with Children), Jeff Ross (comedian that's somewhat funny) and Warren Sapp (former quarterback killer for Tampa Bay).

Most of the celebrity dancers busted their moves pretty well.  After seeing one dance from everyone it seems that Lance, Toni and Brooke have emerged as the faves.  Warren Sapp is right up there too.  You have to love a graceful 300-pounder.  He would make former DWTS champ Emmitt Smith very proud!  Cloris Leachman won her fair share of votes by hiking her leg up on the table in front of Bruno (the judge that you can barely understand), then sitting on Carrie Ann's lap after her first dance, and making ABC censor her reaction after she didn't approve of the scores that she received.  This cast seems to have a great mix of personalities that are going to be a lot of fun to watch.

The actual dancing is probably the element of the show that I enjoy the least, even though it is completely awesome.  I think I watch mostly to root on the celebs that I like (Go Kim Kardashian!) and for the amazing outfits everyone wears.  The must have a huge double-sided tape budget!

My prediction is that the winner of the silver disco ball will be...Toni Braxton.  The 7th season is sure to be followed by many more seasons of boogieing B and C list celebrities, but if anybody at ABC is reading this, let's try to cut this down to 3 hours or less per week.  Five hours is a little much, unless you can recruit Jeremy Piven.  Then, by all means, dance away!

Sep 5

Donna Martin graduates!  Donna Martin gradu...Wait!  This is not the same Beverly Hills, 90210 that I know and love.  How could it be without Donna Martin?  Or Brandon, Dylan, Steve, David and the rest of the gang.

True, in this series, a couple of kids move to the world's most awesome zip from the Midwest, and there are still designer clothes, flashy rides and even Kelly Taylor hanging out in the halls at West Beverly, but it's just not the same.

Here's the deal.  Annie and adopted Dixon move from Kansas to BH with their parents.  Their dad is the new principal at West Beverly Hills High School, replacing Mrs. Teasley, I assume.  Annie becomes good friends with Naomi (who's kinda like the old first season's Kelly Taylor) and Silver.  Naomi is dating Ethan, who's on the lacrosse team with Dixon, although he's cheating on her with some dark-haired mystery girl.  You see, this is the kind of normal, juicy drama that I love.  If that's all there was to it, 90210 would probably have a nice relationship with my DVR.

Here's the bummer.  Kelly Taylor is now a guidance counselor at West Beverly.  What happened to Kelly Taylor Public Relations that she started after quitting her job at Donna's store Now Wear This?  And what about Dylan?  Kelly just got back together with him at Donna's wedding.  Next, Annie's friend Silver is actually Erin Silver, Kelly and David's little sister from the original series.  If you're still not feeling connected to the old show, don't worry! Hannah Zuckerman-Vasquez is the host of Good Morning West Beverly.  So did Andrea finally decide to leave Jesse for good and move back to Cali and live with Grandma Rose forever?  Nat also made an appearance.  I'm not sure if he's still working at the Peach Pit, but he was serving up reduced fat caramel frappacinos at some fancy looking eatery.  And finally, here's the kicker.  Brenda Walsh is apparently back in town and decided to pop in and visit with her old pal Kelly.  When we last left the gang, Brenda and Kelly still weren't getting along, even when Dylan was out of the picture.

I just get the feeling that the show forces too many references to the original series.  If this were just the story and Annie and Dixon moving and going to school in Beverly Hills, it would probably be Gossip Girl-tastic.  It's got all of the drama that makes these kind of shows so great.  My problem is that the CW is trying to snag viewers like me, who are fans of the old show, but the elements that they are including are just not realistic.  Seriously, didn't we all learn our lesson when Joey tried to move out west?

In the words of Andrea Zuckerman, the show is more of a Pit than a Peach!

Aug 11

So, I'm pretty much addicted (at least until The Hills comes back) to a "reality" show on MTV called From G's to Gents. It's exactly like it sounds. Fourteen real-life gangstas including D-Boy, E6, Shotta, J Boogie, The Truth and my own personal fave, Creepa try to prove that they can leave their gangbanging ways behind for a new, gentlemanly lifestyle - and $100,000. Fonzworth Bentley (P. Diddy's former man servant) is there to give them lessons on the finer things and hosts weekly challenges for the G's to showcase their new skills.

During this week's episode the contestants learned how to write a resume, practiced interviewing skills and were then challenged to create a marketing plan for a new international hip-hop group called The Thunderkatz and then "present their presentations", as one contestant said, to Irv Gotti, the founder of Murder Inc. Records.

Group one's marketing plan is to create a music video for their first single. And... Nope, that's is. All the marketing that this group needs is a music video and they're set. Next.

Group two's plan is a little more robust. Their strategy included calling radio stations and DJs to solicit airplay and scheduling a concert in Miami. I'm sure making a video was in their plan too. Next.

That brings me to group three. I have to say, the point of this entire blog was to make fun of their marketing plan, but this group pleasantly surprised me. Their plan included making pages for the band on Facebook and MySpace, along with an interactive game that could be played on the sites. Hey, that might be something our office would recommend too.

It was interesting to watch people with no formal training or experience in this industry, create a marketing plan. My point is that a big part of this job is education and the knowledge you pick up along the way, but you have to have a bit of intuition and definitely be passionate about what you do to be successful.

(Also, a note to the ownership group: we may seriously want to consider hiring the winner of this competition. Go Creepa!)

« Previous Entries