What if I told you that there was an online web banner that housed 2,800 items for purchase? You must be thinking that this web banner is enormously huge. WRONG. The web banner is 300 x 250 pixels. For those who don't know, this size is pretty small and translates to 10.5 cm x 8.8 [...]
It's fantastic that social media allows customers the opportunity to interact with brands. One of the most important things we learn in advertising 101 is that the objective is not only for users to see your brand, or hear it, but to also engage and interact with them! If a company has a social presence, [...]
Many workplaces lock down what people can and can’t do from their computer – understandably so in most cases. However, when people aren’t at work they’re free to choose what browser they use. My personal favorite, Chrome, reached a milestone and surpassed IE as the most used browser in the world on Sunday, March 18, [...]
Is now finally the time? Can Hipstamatic capitalize on – what I feel like is – a deeper, more intriguing camera app? With all of the fuss about Facebook's $1B purchase of much-loved Instagram, could the stars have aligned? First Things First I think the Hipstamatic UI needs some improvement. While quaint, the rear-of-camera view [...]
All smartphone users have seen them – the annoying ads that clutter the apps we use. But with most smartphone ads being ignored by users, the ROI for advertisers isn’t great. When apps aren’t as interesting as they once were to the user, they stop using it altogether, then the ads are not being seen [...]
Often when I talk about animation in movies or commercials and I mention mocap or traditional animation, people are generally confused as to what I am talking about. It’s understandable. Before I studied animation I had little knowledge to the differences between the two and how to recognize each. Now I pay much closer attention [...]
Huggies Diapers can’t seem to win. Last year, it was the “Poop There It Is” campaign that was rated one of the top ten worst commercials of 2011. This year, they’ve managed to offend fathers everywhere with the “Have Dad Put Huggies To The Test” campaign. The commercial depicts fumbling fathers feeding, entertaining, and of [...]
After a couple of years of working with footage shot on a Canon 5D Mark II, we here at CurrentMarketing have nailed down a workflow using Final Cut Pro (v.7, the REAL FCP, not the iMovie Pro being developed as we speak) and a toolset that has proven to be quite useful. One of the [...]
Normally, I’m not one to complain of grammatical errors. You can sometimes find me writing run-on sentences, forgetting commas and creating sentence fragments. Hey, I’m no copywriter. But as a designer, there is one grammatical error that gets me boiling: double spacing after a period. Now, I know there are many out there that say [...]
For decades, celebrities have appeared in front of the camera for all kinds of advertisements. However, it wasn’t until recently that I noticed the same is true for celebrities appearing behind the camera, too. When I first saw this spot during the 2012 Oscars, I thought it was cute, heartfelt, and had a strong tie [...]
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