Comments on: We need to be at the “Big Table” to be most effective! http://currentmarketing.com/insidecm/culture/we-need-to-be-at-the-%e2%80%9cbig-table%e2%80%9d-to-be-most-effective/ Thu, 02 Feb 2012 20:46:30 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Terry Smith http://currentmarketing.com/insidecm/culture/we-need-to-be-at-the-%e2%80%9cbig-table%e2%80%9d-to-be-most-effective/#comment-100 Terry Smith Fri, 26 Feb 2010 13:11:12 +0000 http://currentmarketing.com/undercurrent/?p=491#comment-100 Lisa, As a Current Marketing client for the past 10 years I can vouch for the effectiveness of your team approach. It breaks down the walls between Marketing, Operations and the marketing agency which puts everyone on the “same page” with all accountable for the results. As a turn around consultant I can testify to the importance of creating a “Working Relationship” between Marketing and Operations rather than a “Departmental Relationship.” Most troubled companies have walls between the two and spend far too much energy on trying to determine who is responsible for failure. Far too often a marketing department not only leaves out the Marketing Agency in strategic planning and tactics but also Operations. This mistake is fatal and is a blessing only to Turn-Around Consultants! Terry Smith Lisa,
As a Current Marketing client for the past 10 years I can vouch for the effectiveness of your team approach. It breaks down the walls between Marketing, Operations and the marketing agency which puts everyone on the “same page” with all accountable for the results. As a turn around consultant I can testify to the importance of creating a “Working Relationship” between Marketing and Operations rather than a “Departmental Relationship.” Most troubled companies have walls between the two and spend far too much energy on trying to determine who is responsible for failure. Far too often a marketing department not only leaves out the Marketing Agency in strategic planning and tactics but also Operations. This mistake is fatal and is a blessing only to Turn-Around Consultants!

Terry Smith

]]> By: Nikki Staley http://currentmarketing.com/insidecm/culture/we-need-to-be-at-the-%e2%80%9cbig-table%e2%80%9d-to-be-most-effective/#comment-99 Nikki Staley Thu, 25 Feb 2010 21:44:01 +0000 http://currentmarketing.com/undercurrent/?p=491#comment-99 Lisa, brilliantly said. Lisa, brilliantly said.

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