http://currentmarketing.com/insidecm/branding/other-than-that-mrs-lincoln-how-was-the-play/ Thu, 10 May 2012 06:31:02 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://currentmarketing.com/insidecm/branding/other-than-that-mrs-lincoln-how-was-the-play/#comment-149 Rob Tue, 13 Jul 2010 15:18:10 +0000 http://currentmarketing.com/undercurrent/?p=813#comment-149 In the first 60 days or so of the crisis, I think BP spent more time trying to contain the publicity rather than the oil. Whether or not that is true, the fact that they spent so much time and money on PR is in itself bad PR for the company. I'd bet that BP is out of business within the next 2 years and we are left holding the bag anyway. In the first 60 days or so of the crisis, I think BP spent more time trying to contain the publicity rather than the oil. Whether or not that is true, the fact that they spent so much time and money on PR is in itself bad PR for the company. I'd bet that BP is out of business within the next 2 years and we are left holding the bag anyway.

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