It’s 7:14 am on Wednesday morning, and I promised I’d have a blog written before our daily “Jolt®” meeting (8:43 am, thank you very much!).

It was decided yesterday in our internal PR meeting.  Seems our agency tome, “Undercurrent” has been starved of content lately.  We’re screaming busy here, growing like crazy, and running hard to guide our clients through the media landslide spawned by all things digital.

So it’s easy to see why the lowly “blog” gets put off.

Yet, a major reason we’ve been so blessed with this rainstorm of new business is precisely because we ventured into blogs and other forms of “social dialogue” in the past few years.  It’s how we’ve learned…by “operating on ourselves” as I like to say.

It has set us apart from our “legacy media” peers and given us a unique advantage in attracting new business.  To neglect this “golden goose” now–because it has been so successful we no longer have time to maintain it–would be the equivalent of surrendering while winning.

So today we embark on a new initiative.  Over the next weeks and months, you will hear  the voice of every member of CurrentMarketing, offering observations of our times and our industry from each unique perspective.

One thing my dad taught me about leadership was to “never give an order you wouldn’t follow”…so here I am.

It’s 7:35.  And I’ve done my part.

Blog On!