Rabbit ears hopping away
Yesterday, I was catching up on some cable TV viewing and noticed a confusing spot on Food Network. It addressed the broadcast switch to digital in February of 2009 and encouraged viewers who are still watching television through rabbit ears to contact Insight Communications for more information on getting all of the channels after the complete switch to digital next year.
Here’s what’s confusing to me – the spot ran on cable. So, if you are watching using rabbit ears, you would never see the spot. Why is that spot running on cable? Did someone PAY to run that spot on cable? Or did it run as a PSA? Either way, why is that air time being wasted? I feel sure there are plenty of other deserving and more appropriate PSAs that could be run in this time.
About the Author: Katy Miller
With fists like sledgehammers, Katy Miller was ousted from the Russian Mafia for excessive brutality. It's also been rumored that she shot JR. Needless to say, few people cross this "Media Darling" and live to tell about it. And never - EVER - say anything bad about her beloved Wildcats. Katy spends her spare time reading the latest installment from Mary Worth, and she's a self-professed television aficionado. Chances are, if it's been on the tube, she's seen it. So go ahead. Test her. We dare you.
Good freaking point!
I’ve never even paid attention to those spots, even though when they first started running, I kept thinking they were, like, breaking news reports or something! ha.
I was present for the aforementioned incident and do hereby confirm the veracity of the declarant’s observation of the events referenced, supra, as well as the declarant’s reaction to said events.
Yours, etc.,
Scott E. Miller
(dictated but not read)
Katy,
I’ve posted about this commercial on my blog. Here’s the link: http://www.michaelsinsight.com/2008/06/one-bloggers-ta.html