Comments on: Why branding is a waste of time. http://currentmarketing.com/insidecm/marketing/why-branding-is-a-waste-of-time/ Thu, 10 May 2012 06:31:02 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Holly Goodyear http://currentmarketing.com/insidecm/marketing/why-branding-is-a-waste-of-time/#comment-95 Holly Goodyear Sun, 28 Feb 2010 23:39:58 +0000 http://currentmarketing.com/undercurrent/?p=464#comment-95 Hum? In our latest generation of human species, it reminds me of tats. You know, getting inked. Although in some facet someone with alot to say will tat all over and a story is told. Not a negative, but which is the original brand? I guess we will just have to ask! Hum? In our latest generation of human species, it reminds me of tats. You know, getting inked. Although in some facet someone with alot to say will tat all over and a story is told. Not a negative, but which is the original brand? I guess we will just have to ask!

]]> By: Todd Ulery http://currentmarketing.com/insidecm/marketing/why-branding-is-a-waste-of-time/#comment-94 Todd Ulery Fri, 05 Feb 2010 16:09:42 +0000 http://currentmarketing.com/undercurrent/?p=464#comment-94 Branding is very important and I would venture to say that those who have enjoyed this process feel very committed to it. My experience has been with branding, but more or less re-branding. I can say that branding is a task in itself, but I can also say re-branding was more tasking for me. I realize that not all re-branding would take the paths that I have, but you never know. The re-branding process involved the all inclusive branding methods. It also involved a-lot of creative ways to express the same image that the client wanted, but "in a different way". Its a fun process to be involved in. There is "mucho" communication on a constant basis, and there should be nothing less. This is a big collaborative event from all that have stake in the brand/company. Branding is very important and I would venture to say that those who have enjoyed this process feel very committed to it.

My experience has been with branding, but more or less re-branding. I can say that branding is a task in itself, but I can also say re-branding was more tasking for me.

I realize that not all re-branding would take the paths that I have, but you never know. The re-branding process involved the all inclusive branding methods. It also involved a-lot of creative ways to express the same image that the client wanted, but "in a different way".

Its a fun process to be involved in. There is "mucho" communication on a constant basis, and there should be nothing less. This is a big collaborative event from all that have stake in the brand/company.

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