We don’t mean to brag, BUT…
We delivered one heck of a result with an online buy-one-get-one-free promotion we did for a major casual dining client last quarter. In just a few weeks’ time we increased their customer email list by 230%, their Facebook fan page following by 62%, their Twitter followers by 56%, and their online loyal customer database by 41%. It was the strongest period of the year for the client, with nearly twice as many online coupons being redeemed as conventional coupons from newspaper.
Just goes to show the power of digital marketing in our brave new marketing world. And you know who your best friend is when it comes to digital marketing, don’t you? Well…don’t you?
About the Author: Katy Miller
With fists like sledgehammers, Katy Miller was ousted from the Russian Mafia for excessive brutality. It's also been rumored that she shot JR. Needless to say, few people cross this "Media Darling" and live to tell about it. And never - EVER - say anything bad about her beloved Wildcats. Katy spends her spare time reading the latest installment from Mary Worth, and she's a self-professed television aficionado. Chances are, if it's been on the tube, she's seen it. So go ahead. Test her. We dare you.
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