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	<title>Comments on: Rawking Selection Sunday&#8230;in Austin, Texas</title>
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		<title>By: Rob W</title>
		<link>http://currentmarketing.com/insidecm/culture/rawking-selection-sundayin-austin-texas/#comment-63</link>
		<dc:creator>Rob W</dc:creator>
		<pubDate>Mon, 16 Mar 2009 15:20:08 +0000</pubDate>
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		<description>&quot;that consumer will migrate AWAY from brands that don&#039;t have an effective social media presence&quot;

Effective is the key word there. Skittles, you&#039;re on notice!</description>
		<content:encoded><![CDATA[<p>&#8220;that consumer will migrate AWAY from brands that don&#8217;t have an effective social media presence&#8221;</p>
<p>Effective is the key word there. Skittles, you&#8217;re on notice!</p>
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		<title>By: Jim Deweese</title>
		<link>http://currentmarketing.com/insidecm/culture/rawking-selection-sundayin-austin-texas/#comment-62</link>
		<dc:creator>Jim Deweese</dc:creator>
		<pubDate>Mon, 16 Mar 2009 14:37:01 +0000</pubDate>
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		<description>&quot;Risk of Ignoring&quot;... that&#039;s it in a nutshell. Social media is a way to build brand satisfaction, enthusiasm and loyalty. And if you build that, the monetary returns will follow.</description>
		<content:encoded><![CDATA[<p>&#8220;Risk of Ignoring&#8221;&#8230; that&#8217;s it in a nutshell. Social media is a way to build brand satisfaction, enthusiasm and loyalty. And if you build that, the monetary returns will follow.</p>
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