Making motherhood look artsy
I don’t know a lot about baby strollers. In fact, I don’t know anything about baby strollers. But if I needed one, I could easily be persuaded to buy a Britax stroller after seeing their new campaign.
The ads feature nude women, presumably mothers, holding and/or cradling their babies. This scene transitions to a stroller holding the same baby in the same position. The ads, created by New York-based agency Gotham Incorporated, seek to prove that Britax strollers closely replicate how a mother would hold her baby: safe, comfortable and secure.
Personally, I think Britax is taking an exciting approach to a sometimes dull product. The ads are beautiful and striking but also a little edgy and arty… just like motherhood. Take a peek and judge for yourself!
About the Author: Ashley Cherep
Ashley is known by clients as a creative thinker with a calm resourcefulness. Give her a problem, some spreadsheet software and 15 minutes - and she'll blow your mind. With a knack for splitting and merging cells that would impress any geneticist, she once created a mosaic version of Van Gogh's Starry Night using only Excel 95. But Ashley's life isn't all about columns and rows - unless it's the front row of a Dave Matthews Band concert. So far, she's attended 25 and counting!
very nice! I think it would likely tug on heart strings to think that when you aren't able to hold your baby that they are still being held like you would personally do it. Very good!