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Quizno “Singimals”??

Added by Arica Johnson on September 8th, 2010, filed under Branding, Creative

Quizno’s has done it again… The popular sub shop has unleashed their newest creepy ad campaign, featuring singing kittens. The ads, which attempt to promote Quizno’s value menu, include three singing kittens dressed in marching band attire that annoyingly yell “five-four-three” to the tune of Three Blind Mice. The thought of  kittens and a sub sandwich just don’t mix well for me. It makes me wonder: Who is Quizno’s target audience?

Unfortunately, these ads are a step up from their “Spongmonkey ads,” which featured defective-looking rodent creatures with jacked up human teeth and crazy eyes. The little spongmonkeys sport a top hat and strum their claws on a guitar – all this while singing “We love the subs!”

Is their target audience stoners? I have never eaten at Quizno’s, ONLY because every time I see one, I think of these rats prancing all over my sub sandwich.

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Reader Comments (1)

  1. shiptain September 14, 2010 at 2:17 pm

    the sponge monkeys rule.

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