Comments for Inside CM

Comment on Unthink: The Anti-Social Network? by Josh

Josh — Thu, 02 Feb 2012 20:46:30 +0000

Thanks for the post! I never understood why people were so terrified of privacy issues or of advertisers offering them relevant ads. Advertisers are wasting their dollars putting downy ads in front of me, and I commend them for using the market research at their disposal to discover that. I like my clicks counted because it aims progress in a direction that takes my tastes into consideration. If my browsing habits and interests were concealed, then progress would not take my tastes into consideration and I’d be left out of the future. Google’s great advantage over Yahoo was not only the minimalism, but also that it better connected users with ads relevant to them.

The audience for Unthink, then, would be conspiracy theorists, shut-ins, and cult members? Put those groups together and you do have an audience, but they probably tend not to be the social networking types.

Comment on Liberated women then, and now by Karen Hanger

Karen Hanger — Thu, 12 Jan 2012 19:48:09 +0000

I love this and I love Mary Swan

Comment on Sayonara 2011 by Katy Miller

Katy Miller — Wed, 04 Jan 2012 01:07:16 +0000

Thanks for the nice write-up, Nick! I’d be remiss if I didn’t say that it took the whole family to tackle everything we experienced this year – Rick and Lisa’s loss, as well as our new business explosion. None of us could have been successful without all of us. Here’s to 2012!

Comment on Sayonara 2011 by Kimberly Bohannon

Kimberly Bohannon — Tue, 03 Jan 2012 22:58:35 +0000

Great article, Nick. Sorry to hear about the loss of young Ben, my thoughts and prayers are with you all. I am impressed with how the entire CurrentMarketing team pulled through tough times only to rise to the top. Your company sounds like a fantastic place to not only work, but implement the action it takes to be successful despite the obstacles. Here’s to 2012 being your best year yet!!

~Kimberly Bohannon

Comment on Sayonara 2011 by Allison

Allison — Mon, 02 Jan 2012 18:13:04 +0000

Well said Nick! Bring on 2012 and everything it has to offer us, our clients and our vendors.

Comment on Planning for the Future of Media Planning by Telmar

Telmar — Wed, 21 Dec 2011 16:22:31 +0000

Human skills should be seen as complementary to any set of tools, digital or otherwise–strategic and creative thinking simply cannot be replaced. The virtue of media planning software is that it amplifies the efforts of the seasoned professional, rather than replacing them.

Comment on Crisis management through social media by hitomik

hitomik — Sat, 17 Dec 2011 21:04:46 +0000

I agree with your viewpoints. J&J did not handle this crisis well through social media. It did not make full use of the social media. The company did not keep up with the latest trend of social media. I think that J&J still consider that most mainstream US customers are accustomed to read blogs therefore the CEO of J&J posted a message about the crisis to the J&J corporate blog. But nowadays people are gathering in other places like Twitter or Facebook. The company should make responses in these social media channels. It should engage on more web sites, respond more on Facebook or have more Tweets to establish a more mature social media response strategy. As mentioned above, the CEO of J&J posted a message about the crisis to the J&J corporate blog. It`s good. But he should not stop at this step just like things are already done. In my opinion, he should hold a discussion online and encourage comments, and monitor or respond to the comments every day. J&J should also use Twitter to keep the customers and the public informed about the updated information. In addition, it should make full use of the power of YouTube. J&J can open up a channel on YouTube to provide updated information and also the executives can communicate directly to the customers to restore the reputation.

Comment on Process Meetings Sound Off! by Dawn Marie

Dawn Marie — Thu, 10 Nov 2011 14:43:21 +0000

Celia, think of traffic/the traffic manager (TM) as the “filter” through which all work within the agency flows. S(he) is responsible for ensuring each team member has what’s needed to do their respective parts (i.e. ad sizes, delivery dates, et. al). The TM is essentially a “servant” of the agency; there to help everyone get the work done on time and under budget. You might find the following blog post helpful as it offers a bit more detail about the responsibilities of the TM: http://developware.com/blog/hr/job-description-3-traffic-manager/.

Comment on Another Important Shift In the Business of Social by Angela Trumbaturi

Angela Trumbaturi — Mon, 07 Nov 2011 14:36:08 +0000

Update! Coca-Cola selected 360i, an agency who already happens to be the digital agency of record for several Coca-Cola brands. Read more about it here: http://www.360i.com/news/coca-cola-taps-360i-handle-social-media-monitoring

Comment on Social Media Fatigue: How To Fight Back by Aaron Eden

Aaron Eden — Thu, 27 Oct 2011 15:55:00 +0000

Love your insights on automation and yes, it can turn ugly if you’re not responsible enough. Cheers!