It's fantastic that social media allows customers the opportunity to interact with brands. One of the most important things we learn in advertising 101 is that the objective is not only for users to see your brand, or hear it, but to also engage and interact with them! If a company has a social presence, [...]
Is now finally the time? Can Hipstamatic capitalize on – what I feel like is – a deeper, more intriguing camera app? With all of the fuss about Facebook's $1B purchase of much-loved Instagram, could the stars have aligned? First Things First I think the Hipstamatic UI needs some improvement. While quaint, the rear-of-camera view [...]
I am not the one that runs our social media here at CM, but I just read an interesting article that I will pass over to them. In The Brutal Truth about Social Media, the author suggests that most people friend or became a fan of a brand because they want to hear from them [...]
Manliness is back in business. It took a sabbatical in the early-mid 2000’s during the rise of the “metrosexual” but now its all about pure, unadulterated, pre-war manliness. Grow a beard, wear flannel, chop your own wood, be self-reliant. This is being reflected in man-centric blogs like Artofmanliness.com, gentlemint.com, manofthehouse.com etc. Advertising has noticed this [...]
We all know the alerts of social media use our eyes and ears, but soon you could add your nose to that list! A British research team is introducing "Olly," a small white device that will puff your favorite scent in line with tweets, comments, and pings! Although I wasn't around for the unsuccessful "Smell [...]
The geeky side of the internets is all a flutter over Mark Zuckerburg's status update with news that Facebook is purchasing Instagram for one billion dollars. 1,000,000,000. I had to double check with Google to confirm how many zeros are in a billion (not Bing, zing!). Ok, so I kid. Regardless, one billion dollars is [...]
The Kentucky Wildcats and Louisville Cardinals played their first basketball game nearly 100 years ago in 1913. The final score was 34-10 with the Cats on top. Over the next 70 years they only played a dozen times total, with Kentucky winning all but three games. In 1983 it all changed. Out of arrogance, Kentucky [...]
According to AdWeek, 7 percent of children under the age of 4 years old have their own Facebook page. Hey, 7%, may not sound like a lot to you, but to me, this means that 7 out of every 100 of these little tikes, have most likely poked, posted or updated their status before their [...]
Unless my beloved Kentucky Wildcats are playing, I rarely find myself captured by a television. I am not one to follow television shows. Through college I could never understand friends who would lock themselves in for the night so they could catch a new episode of whatever the hottest medical or cop drama on TV [...]
Each year around this time, my wannabe "inner fashionista" frantically scavenges style blogs and websites to stay constantly updated on the latest spring trends – unfortunately for me, it's taken the Fashion world a hot minute & a half to cozy up with the budding technologies of our digital world. Thankfully, within this past year [...]
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