In March 2010, I had the amazing opportunity to attend South By Southwest Interactive in Austin, TX on behalf of CurrentMarketing. Once I was back in the ‘ville, I presented a SXSWi summary to our agency. The premise was to pass along the big “themes” that were predicted to be huge in the 2010 interactive [...]
A recent project “blew” though our shop and had a very short fuse. The client “bleeds” blue with offices in Lexington and Louisville so PMS 300 (PMS=Pantone Matching System) made perfect sense for all his corporate identity materials. We went to press with everything and were moving very fast to meet our deadlines. Our most [...]
…that our Traffic Manager doesn’t have time to blog. http://tinyurl.com/y8ufsnp Enjoy!
When was the last time your in box was slammed with a dozen or so “thank you” emails. Now, those weren’t emails thanking you. Rather, they were thanking the initiator of the string for something he/she did or said. Did you really need to know all those people thanked the originator? Sometimes it might be [...]
We’ve all used the saying that cautions us against reinventing the wheel. But, you’ve never heard anyone issue warnings against re-envisioning the wheel, right? A wheel is a wheel is a wheel. Well, I don’t think so. A proper bicycle wheel has, of course, the circular frame and the tire around it. But, it also [...]
The first lesson I learned in advertising: “Trust No One.” This was later reiterated at a seminar I attended earlier this year. “Traffic Managers have a natural distrust of the communications process.” David Baker, ReCourses We cannot take for granted that what is said is necessarily what is meant…or that something that’s clear to one [...]
Every month I try to find the coolest gadget or the latest web topic to write about…well, not this month! This month, I am going to use my blog entry as shameless, self promotion. Since I am not on Facebook and I barely use Twitter, consider this my “Wall Post/Tweet/Status Update/Like button” for 2011. Top [...]
This week I have a new puppy at work with me. She is a present for my wife’s birthday and is an American Mastiff. I present to you, Beefaroni Bouvier, aka Beefy: Pros: 1) CurrentMarketing is cool enough to let me bring Beefy in for potty training this first week of having her. That is [...]
As always, we’re expanding and the Geek Suite needs more recruits! Usually I would take time to make this a somewhat amusing job posting, but I just don’t have time. Want to work at CurrentMarketing in the Geek Suite? I’m looking for a few people. You must read: How Not To Get Hired By The [...]
Well, we just finished that time of year when we gathered round the dinner table with family to feast on good food and give thanks for the year’s blessings. With Thanksgiving and Christmas in our recent memory, I thought it might be a good idea for us Mad Men (and Women) to list the people [...]
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