I'm not sure what to make of this: White House Correspondent Tommy Christopher livetweets his own heart attack. I'm torn between "This whole twitter thing has really jumped the shark" and "Boy, is that guy desperate for a scoop!" Either way, he's thankfully going to be OK, but is it just that I am recently [...]
Last week when Billy Mitchell took back the Donkey Kong and Donkey Kong Jr. world records, mullets parted and American flag ties blew in the wind once again. As soon as I found out about this epic event, I immediately emailed Dennis and we quickly exchanged OMG FTW emails like two teenage girls. Now if [...]
We are in the middle of replacing our current printer in the CM Studio. We've had our model for roughly 5 years & like everything else, the new models are better, faster & promise to improve life as we know it. It got me thinking about the world of print, particularly where I cut my [...]
A lot of us at CurrentMarketing have become fans of Foursquare and have become hopelessly addicted to checking-in all over town. Well, if you haven’t already heard about it, many new apps now allow you to check into your favorite TV shows. Miso, Philo, Startling and GetGlue are all apps that allow users to say [...]
This weekend marks the end of summer and the return to college sports, thank you Touchdown Jesus! In addition to filling your evenings and weekends with college football, you’ll also have to choose which new fall broadcast TV shows to watch. You can check out the complete fall schedule at TVGuide.com. NBC and ABC lead [...]
Please pardon my bleeped out French, but that’s what the BP Oil Spill Crisis has been. So when I recently caught wind of a new marketing campaign titled UnF--k The Gulf, I thought heck yeah, good to see an organization getting real about this thing. I couldn’t help but immediately click on to their website, [...]
Our team watched a webinar recently that was marketed as a lesson in online versus traditional media buying. First, I'd like to say how proud I am of our media department. We could have easily taught the class. Wowza. All I can say is that it's a good thing the webinar was free. We've viewed [...]
Contextual advertising is not something that we get the opportunity to cash in on very often on a local level, but more and more national brands are gaining an edge with every marketing dollar placed within program content. For your consideration: Whitney Port of the MTV series The City was announced as the spokesperson for [...]
Last Thursday, I was driving past another McDonald's on my way home, when I saw a sign that read, " Try Our New Fruit Smoothies." Gross. Nothing about the infamous smell of a Quarter Pounder makes me crave a fruit smoothie. This week I discovered that McDonald's has pulled out of their free smoothie sample [...]
You heard it here, on UnderCurrent, first! Miss Media’s pick for the #1 new comedy in the fall is $#!* My Dad Says, airing Thursdays this fall at 8:30 pm EST on CBS. The series is based on a popular Twitter handle by the same name. The feed currently has 4,136,799 followers and is run [...]
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