I have to admit it – I’m a GLEEk. I tune in every Tuesday to watch those “kids” sing a Journey song, dance to a Lady Gaga number and learn a life lesson along the way. There are some out there who may not get the show, and I can understand why. It’s not realistic [...]
You’ve used Shazam before, right? If not, see Megan’s blog from February here! A few weeks ago, I noticed an Old Navy commercial that included the Shazam logo on the bottom of the screen. The spot featured a girl trying on different clothes and singing along to a song that I didn’t recognize. I decided [...]
In mid-May it was announced that WTVW in Evansville, IN would no longer broadcast FOX programming, as the network would begin airing their programming on WEVV. WEVV is a CBS affiliate, so they will continue to air CBS programming and move all FOX content over to their second signal, which will now become a FOX-MyNetwork [...]
The Immigration and Customs Enforcement, a division of the Department of Homeland Security, has been taking down domains in the name of copyright infringement under the Operation in Our Sites campaign. There has been some controversy about the process employed to take the domains down since some sites are removed without finding legal authority first. [...]
In honor of the Academy Awards, BrandChannel.com, recently gave it annual awards for Best Product Placement. The thought is by associating a brand with a specific character or movie, you can increase the overall appeal (or worse cases, not) for it. This got me thinking about some of my personal favorites: Spiderman – Maker’s Mark [...]
Spring is in the air and the college basketball season is at its finest. As we enter into the most exciting month of college sports, I am pondering how my Cards will do in the Big East Tournament and also how splitting the coverage between broadcast and cable will work in this year’s NCAA tournament. [...]
Two and a Half Men is in its eighth season and has been ranked in the Top 20 programs since 2004. As of last week, the show, which draws over 14 million viewers weekly, has been sent into hiatus during Charlie Sheen’s most recent trip to rehab. For CBS, this means that only two new [...]
Is there one form of mass media anymore? In today’s media world, the audience is more fragmented than it has ever been. It is more important than ever to reach “somebody” not “anybody.” The sheer number of different screens out there fighting for the public’s eyes continues to grow and the audience continues to branch [...]
I saw a speaker at a recent event who discussed the five things that drive choice: Conscious choice Habit Pressure Default Impulse The speaker used this framework to talk about time management; but I thought about them with regard to marketing – and more specifically, messaging and deployment frequency. Our approach is typically to nail [...]
We’re back from New York and learned a ton! The city was completely overwhelming. I love the pace and all the people. There was so much to see! As far as advertising space, it was very hard to narrow the opportunities down to just my top five. I would even venture as far as to [...]
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