A study from Ypulse, a youth-focused research firm, finds that 46 percent of college students watch TV on a television set most of the time, and the other 54 percent are watching online or on a mobile device. The study also found that more than 80 percent of college students said they can’t live without [...]
If you’ve ever been to a capabilities presentation with a top publisher site, you’re all too familiar with the claims that they have the most unique monthly visitors, have the highest number of monthly page views and offer the most prestigious site list. Even more a seasoned buyer, there is a lot of data to [...]
During a recent visit with my Grandmother, Mary Swan, she let me comb through her vintage clothes that had been delicately stored in a bedroom closet for the past 40 years. As we poked through all of the nooks and crannies for treasure, we found an inconspicuous box on the top shelf that held what [...]
I recently read an article on ComScore’s blog, entitled “Planning for the Future of Media Planning.” The article asks what will happen to the human-side of the planning and buying process, as we move closer to utilizing real-time buying and optimizations and algorithm-based formulas that dictate trading and buying of ad time and space. Tools, [...]
I am a self-admitted label whore. I’ve been this way my entire life and am a sucker for designer clothes and accessories. We all know that coupons and fashion freebee’s are excellent incentives to get customers purchasing and aware of new products, especially in today’s economy. Instead of the traditional direct mail coupons and ads, [...]
Being in media, and just a TV lover general, I pay extra attention to promotions for TV programs. There are so many new (and old) shows I am looking forward to this fall but this may be the one I’m most excited about. Boardwalk Empire just premiered its second season on HBO and the TV [...]
It’s time for my favorite blog entry of the year, fall TV predictions…who will be a household fave, a la Seinfeld, and who you will never remember, a la Emily’s Reason’s Why Not, which bowed out after 2 episodes in 2006. Fall 2011 proves to have a full plate, with 27 new broadcast shows launching [...]
Is it ok to go HTML 5 crazy? The internet darling band OK Go did with their recent interactive music video. We’ve seen these before, but this is just one more step to bringing HTML 5 into the mainstream. I could go on about HTML 5, what it means to the Geek Suite here at [...]
So recently I stumbled upon an interesting article where an italian artist commemorated her deceased cat with a full page ad in a national newspaper. This article intrigues me for a number of reasons… 1) I come from a newspaper sales background 2) As a print media buyer, I know how costly a full page [...]
A couple of months ago, armed with a handful of coupons, I headed for The Mall to do some shopping at one of my favorite clothing stores. As I was browsing I kept in mind the value of my coupon pile, but at the register I was shocked to see a total of $290 come [...]
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