With the rise of online ad spending, this is the first year that marketers are projected to spend more dollars toward online than print. According to a study by eMarketer, online advertising is expected to generate $39.5 billion in sales this year, which is a 23% increase from 2011. Magazines and newspapers combined are projected [...]
In September, the Columbus Dispatch and Cincinnati Enquirer will shrink. Not the number of subscribers or number of employees this time, but rather the actual size of the papers. The Columbus Dispatch will begin printing the Gannett-owned Cincinnati Enquirer and sister publication, the Kentucky Enquirer on their new 3-around press, which is the first press [...]
Unless my beloved Kentucky Wildcats are playing, I rarely find myself captured by a television. I am not one to follow television shows. Through college I could never understand friends who would lock themselves in for the night so they could catch a new episode of whatever the hottest medical or cop drama on TV [...]
No matter how you feel about Rush Limbaugh, you can’t deny that he’s the biggest radio talk show host in America. He’s also the most popular, and for three hours a day, five days a week, he commands the attention of 14 million loyal listeners who trust him, agree with him, and are willing to [...]
comScore recently released a whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed." The number eight “need-to-know” is that social networking leads in online display advertising in the US, but lags in share of dollars. In fact, social networking sites account for 27.7% of US online impressions and [...]
Well, another BIG GAME (no copyright infringement here) is in the bag, along with the year’s cavalcade of ads....both good and bad. Okay, mostly bad. Too many cars. Too much beer. In the ads, that is. Here’s a quarter-by-quarter breakdown for your sweet, innocent eyes. Legend: Mannings = Standouts. Yay. Ads I liked. Bradys = [...]
A study from Ypulse, a youth-focused research firm, finds that 46 percent of college students watch TV on a television set most of the time, and the other 54 percent are watching online or on a mobile device. The study also found that more than 80 percent of college students said they can't live without [...]
If you’ve ever been to a capabilities presentation with a top publisher site, you’re all too familiar with the claims that they have the most unique monthly visitors, have the highest number of monthly page views and offer the most prestigious site list. Even more a seasoned buyer, there is a lot of data to [...]
During a recent visit with my Grandmother, Mary Swan, she let me comb through her vintage clothes that had been delicately stored in a bedroom closet for the past 40 years. As we poked through all of the nooks and crannies for treasure, we found an inconspicuous box on the top shelf that held what [...]
I recently read an article on ComScore’s blog, entitled “Planning for the Future of Media Planning.” The article asks what will happen to the human-side of the planning and buying process, as we move closer to utilizing real-time buying and optimizations and algorithm-based formulas that dictate trading and buying of ad time and space. Tools, [...]
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