I don’t know a lot about baby strollers. In fact, I don’t know anything about baby strollers. But if I needed one, I could easily be persuaded to buy a Britax stroller after seeing their new campaign. The ads feature nude women, presumably mothers, holding and/or cradling their babies. This scene transitions to a stroller [...]
Hopefully in (+ -) 6 hours from now, we'll be welcoming our second child into this world. As we made our last minute preparations, my FourSquare check-ins have been dominated by Kroger, Home Depot, Babie R Us and of course, Target. It was at Target that I came across a product straight from the pages [...]
My favorite television show has come to an end. Yep, I’m a Lostie through and through. I’ve spent HOURS on Lostpedia and 4815162342, HOURS looking for Easter eggs, and HOURS debating theories. And while it’s likely that the debate over what this or that means will continue for, well, forever, one thing is clear: Target [...]
We recently partnered with Socialight to produce an iPhone app for Kentucky Derby Festival and they gave us some mad props on their blog! These guys are way cool and on the path to blowin' up!
Everyone knows a gal's gotta have her shoes. For me, the arrival of a new pair from Zappos or Amazon makes my heart flutter. I'm happy to learn this week, PUMA has announced they will toss the standard cardboard shoebox for a bag. Stay with me... This new design concept has been named, "The Clever [...]
In my quest to find the best kid friendly computing solution for my daughter, I came across Zoodles, an adobe air application that aggregates age appropriate content and bundles it in an easy to use interface. And unlike other kid computing solutions, Zoodles runs on your existing home computer and requires no additional hardware. Zoodles [...]
I’m the resident Miss Media here at Current and I love it! I enjoy planning, love buying and get giddy about seeing the results of a campaign. In addition, I’m also the resident Bracketologist™ on staff. I love college hoops and can answer any question from why T-Will wears a shooting sleeve to if Brad [...]
When most people think about branding, they think about it in terms of outside communications. But branding can be powerful internally too, as a communications tool, but also as an organizational tool. All of us know from working within our own organizations that even the best employees can lose focus, forgetting the ultimate purposes behind [...]
Dilemma: You wish to reap the benefits of a strong personal social media presence but solely use Facebook. You’ve tried Twitter and it isn’t your thing. You’ve considered a blog but aren’t sold on it yet. What should you do? First, understand that Twitter isn’t right for everyone. The 140 character limit can be intimidating, [...]
Like medicine, marketing follows its own sort of Hippocratic oath. Rule #1 is: Do no harm. But it’s a rough and tumble world out there. Just like people, brands take hits, and when they do it’s frequently a marketer’s job to staunch the bleeding, bind the wound and recommend therapy. I’ve been musing on this [...]
Get in touch!