I HATE going to the doctor. H.A.T.E. I.T. Between the hold time to make an appointment, the wait in the waiting room, the wait in the exam room, the discomfort of the imminent poking and prodding and the anxiety of the forthcoming expense that follows – how could someone [who isn't a sadist] ENJOY this [...]
Listening to the Wall Street Journal This Morning podcast yesterday, I was surprised to hear that I (and eight coworkers here at CurrentMarketing) are engaged in one of the highest stress jobs today! At about 14:30 into the podcast, Tony Lee of CareerCast.com talks about commercial airline pilots being numeral uno, followed closely by PR [...]
Great Bea Arthur’s panty hose! Have we been busy? Why-Eee-Esss!! First quarter flew by and bang! We launched PegasusPins.com for Kentucky Derby Festival. Then zip! We launched a new smartphone app for them. Yep, that just happened. We nailed a sweet (no pun intended) piece of HD video goodness for Jack Daniels Tennessee Honey – [...]
I’ve heard that in a down economy, lipstick sales rise. It’s called “The Lipstick Index.” The theory is that when women aren’t able to splurge on much, they still want to buy themselves something pretty and special. Lipstick, even at a higher price point such as Chanel or Chantecaille, is a manageable splurge for most [...]
To the general population, it might seem like you begin to notice a new product or begin to hear buzz about a certain event all around the same time. It’s no coincidence, or just good luck my friend. We, as marketers, spend countless hours with a team devoted to guaranteeing that a new campaign or [...]
Riding my bike last week through the quaint little village of St. Matthews, I saw a great metaphor for our economy. This cute little stone house on a corner lot had been for sale since I last did any reasonable road biking. Well, it finally sold and the young couple…Janie is a teacher and Stuart [...]
I came across this article recently about BMW’s latest ploy, using cinema audience’s eyelids as their branding vehicle I can’t seem to get this concept out of my head. It seems that the people at the movie theater thought it was really cool but “flash projection” feels invasive to me. Am I too paranoid? A [...]
Stop me if you’ve heard this. A man was walking through the woods when he happened upon a woodcutter working feverishly to fell a large tree. The woodcutter was spending an amazing amount of energy, sweating profusely and breathing quite heavily…but making very little progress. “Perhaps it would be wise to take a break to [...]
Nick and I were talking about this article/post we saw recently about a silly lawsuit over a kitty litter commercial. Nick thinks this is a positive for The Clorox Co. because the plaintiff (Arm & Hammer) looks silly “Cats do not talk.” Really? I understand why he might see this as positive publicity for Clorox, [...]
Being from out of town, I always look forward to heading home for the holidays. Of course once I’m there for a few days I look forward to getting back, because let’s be honest, you can only take so much family for so long. This year was a little different from most in that when [...]
Get in touch!