Gamification (Gam-if-ication) noun 1 The use of game design techniques and game mechanics to solve problems and engage audiences. Some are calling gamification “the next big thing in marketing.” I have to ask, Is gamification really “the next big thing?” Or is it something that agencies and brands already offer that now has a hot [...]
This is the first in a 3-part series on what to get for the advertising professional who has everything. Today: The Designer. Designers can be tough to buy for. Most of them are high-strung and temperamental and they tend to lash out when provoked. And since they don't usually wear ties to the office, that [...]
For the first time since the chain opened in 1969, the fast food restaurant Wendy’s has decided to change their burger. Unable to compete with McDonalds' healthier-choice menu and new chains like Smashburger and Five Guys popping up, the company decided to reinvent themselves. The transformation didn’t happen over night, however. The process took 2 [...]
In case you’ve been living in a nuclear fallout shelter a la Blast from the Past, we’re in what the economists are calling a bit of a recession. The economic downturn has many consumers pinching pennies and employers spooked. Bank of America, the largest bank in the U.S., is set to lay off 30,000 employees. [...]
I am a self-admitted label whore. I’ve been this way my entire life and am a sucker for designer clothes and accessories. We all know that coupons and fashion freebee's are excellent incentives to get customers purchasing and aware of new products, especially in today's economy. Instead of the traditional direct mail coupons and ads, [...]
If you were charged with the task of helping a cheese brand stand out from all the other cheeses, what would be your first thought? A cow print, print ad? A TV spot with a Steve Urkel reference, perhaps? I go for the first impression. The packaging consumers see on the shelf has to be [...]
I had the experience of dealing with someone illegally using my checking account for their personal gain. Do you realize the hassle you have to go through to secure that it doesn't happen again? When I discovered the unauthorized deduction from the checking account, I immediately called the bank and asked them how could they [...]
Hallmark Holidays: We have Valentine's Day and then in the month of October we have Sweetest Day, but what's the real difference? The third week of October has been referred to as a "concocted promotion" created by the candy industry to increase sales*. Many people insist that the Sweetest Day is a day to be [...]
Have you heard about Milk's new campaign? According to Milk, it cures PMS. The campaign is called "Everything I Do Is Wrong." The print ads have a sorry-looking and confused guy and are using headlines like, "We can BOTH blame myself" and "I apologize for letting you misinterpret what I was saying." The print ads [...]
In college, summer meant three things. Insane heat, the end of school and internships. I served as an intern at two different agencies as a student, which helped me prepare for a future career in this business. Now, I find myself on the other side of the table. As CurrentMarketing's internship coordinator, it is my [...]
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