Virtually any communication that a company deploys on behalf of their brand or product is a marketing and advertising message. Many companies only consider traditional and new media among their marketing messages. In today’s competitive climate, though, advertisers must be more targeted and strategic about how they reach their consumers. The way a person answers [...]

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I have been with CurrentMarketing 14 of its 27 years of existence. In that time, we've always been heavily involved in planning events. When I joined the company, we had just 7 or 8 employees.Those were the days of Friday Happy Hours on the veranda of our office building with vendors and clients. Immediately, it [...]

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