So you’re on Facebook, you Tweet and hopefully check-in. Big deal. We get that you know the tools for YOU, but do you understand social media’s position for brands within the advertising, marketing and public relations fields? If so, we may have a spot for you. CurrentMarketing, a full-service advertising agency located in Louisville, KY, [...]
Stop me if you’ve heard this. A man was walking through the woods when he happened upon a woodcutter working feverishly to fell a large tree. The woodcutter was spending an amazing amount of energy, sweating profusely and breathing quite heavily...but making very little progress. “Perhaps it would be wise to take a break to [...]
Words with our new copywriter gal, Charity Murphy: CurrentMarketing: What are you doing? Charity: Rockin’ out with my copy out. CMKTG: What else? Charity: Playing with my hamburger vacuum crumb sucker. CMKTG: What’s your favorite website? CM: Super Punch. Lots of cool things from advertising and pop culture. CMKTG: Where is your dock located? CM: [...]
I just finishing my third week here at CurrentMarketing and I’m writing my first blog entry. I didn’t have any specific topic in mind that I wanted to write about so I thought I’d just start writing about the end of being a full time freelancer and starting out here at CurrentMarketing. Whether I stay [...]
Today I began my second quarter-century at CurrentMarketing. Well, it wasn't "CurrentMarketing" 25 years ago, but it was the seed that would become CurrentMarketing as you know it today. I won't bore you with a "how much has the industry changed in 25 years?" story. We all know the answer to that. No, today I [...]
Recently I came across this site that claims to have the longest collection of acronyms ever. After scanning the site, I realized I only knew a handful out of the 1000+ list of acronyms. But, I do have our own acronyms (or should I say language) here at Current down pat: MI – Media Island [...]
I have been tossing around the idea of hiring a Chef to come in and prepare lunch for CurrentMarketing. And now that we are more than 30 people, it feels like the right time to consider an alternative to 10-person orders from fast-food joints and/or frozen meals. Our Board agreed that it would be good [...]
We've all used the saying that cautions us against reinventing the wheel. But, you've never heard anyone issue warnings against re-envisioning the wheel, right? A wheel is a wheel is a wheel. Well, I don't think so. A proper bicycle wheel has, of course, the circular frame and the tire around it. But, it also [...]
If you haven't ever seen Nick Ising's beard, it is quite the sight to behold. The most interesting thing about Nick's beard is what you will find in it while he is napping in his office! On a recent venture, I found the following items: A fish hook Havarti Cheese A WIP bill An RFP [...]
Twenty-eleven is out of the gate and I've got some resolutions! I've moved over into my new role as Account Supervisor in Client Services and have resolved to bring the following perspectives to my daily client service responsibilities: 1. I am, above all, an advocate. For our clients (both external and internal). For our brands. [...]
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