Out of habit, I read everything that comes in the mail. I was very disappointed to see this piece from a higher education organization with not one, but two typos before I even broke the wafer seals. How many times should a document get proofed before it goes to print? Who are responsible parties when [...]
When I was a kid, I remember watching a show called “How’d They Do That?” One particular episode focused on television commercials and, more specifically, food photography. I remember being mesmerized watching the food stylists blowtorch poultry, place cheese on burritos with tweezers, and spray vegetables with WD40, all to make the food look absolutely [...]
The day has come, my friends, when it has become possible to convert an InDesign file into a Microsoft Word file format while maintaining the original file's layout. Recosoft, a software company, recently released an application called ID2Office that works as a plug-in for InDesign. This application allows text, paragraph styles, graphics, tables and many [...]
What are the “IT” colors for the Spring and Summer of 2011? Rose, Marigold, Teal, Lime? If you guessed any of those, you are wrong. It’s actually Pantone 18-2120. Pantone is all the rage! The new color for 2011, Pantone 18-2120, is sort of a Honeysuckle hue. The Pantone marketing department has done a fantastic [...]
I recently read an article in Communication Arts about someone who was about to go to Rome for an artist's residency. In the article the writer talked about how she had not been taking the time to practice her skills and as a consequence she was concerned she had lost her touch. This started me [...]
Think back to your school days. Remember learning about that Pavlov guy? Well, a German dog food brand, GranataPet is trying out Pavlov’s experiment in reverse...on humans! GranataPet launched an interactive billboard campaign conditioning dog owners to check in at a billboard on Foursquare. Once checked in, the billboard dispensed a sample of the dog [...]
Music in advertising is a topic I've written about before on InsideCM. It's a given that the right track can make or break an ad and in this, the day of peer-to-peer file sharing, ad revenues are a vital source of income and exposure to artists and music labels alike. Previously, if you asked me [...]
A little post on something that inspires me. My husband Ben is currently working toward a master’s degree in Elementary Education. He spends his evenings in a University classroom learning education policy and teaching methods, and his days in a third-grade classroom trying his best to implement those high-level ideas to a noisy group of [...]
If I was invited to the actual Academy Awards, you better bet your last penny that I'd be checking in! Luckily, I could check-in to this year's show and feel equally as glamorous. That is because GetGlue partnered up with the Academy and unlike Gwyneth's vocal performance, it did not disappoint. GetGlue had 31,000 check-ins [...]
Working in advertising, like many other professions, comes with certain stereotypes. Lawyers are expected to be dull guys in suspenders and librarians are usually associated with elderly women in knee length skirts who continuously give patrons the shush treatment. Then, there is advertising. Pop culture has always attributed our kind to chain smoking hippies who [...]
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