While I’ve worked with InDesign for quite a few years now, it seems that I still learn something new every week. There are so many things Adobe programs can do and I run across a new function every now and then. Here are a few little tricks you may find useful. • If you are [...]
The National Advertising Division has just banned Photoshop in cosmetic ads. Apparently, it’s OK to show this woman’s head floating in space detached from her body, but it’s not OK to misrepresent the state of her eyelashes. What does this mean for us? First of all, there is an industry watchdog group that can ban [...]
As a Media buyer, many aspects of a successful ad campaign are important. Strategic planning, negotiating great rates, hitting the target demographic, eye-catching creative…the list goes on! But, one thing that can ruin everything at the drop of a dime is bad ad placement! Suddenly all the hours, days, sometimes weeks, of planning turn your [...]
OMG, a commercial for dogs! I will be the first to admit, I LOVE, LOVE my four legged best friend and tend to spoil him just a tad, but I am not sure what my thoughts are on this. Nestle, one of the world’s largest manufacturers of pet food, has created a 23-second television commercial [...]
What would it take to get you to choose one brand of potato chips over another? When standing in your grocer’s aisle, contemplating the perfect brand and flavor for an afternoon snack, you may ask yourself, “How do I know which one is for me?” “How can I be sure if the ingredients are real [...]
I recently came across this story about a Canadian man named Harold Hackett who has thrown more than 4,800 message-stuffed, neon-colored juice bottles into the Atlantic Ocean since 1996. Astonishingly, he’s now received more than 3,100 responses from bottle recipients stretching from Africa to Ireland. Even more impressive, all of the replies have been handwritten [...]
I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These [...]
So, everyone loves free stuff, right? I usually get excited about free anything, but a free car? Sign me up!!! What would you say if someone offered you a free car, but you just had to find it first? That’s exactly what Dodge did with their latest ad campaign to promote their Journey crossover SUV. [...]
Got 60 seconds to have your mind blown by physics? MinutePhysics posts some really cool (if you are a dork like me) YouTube videos about physics. In high school, I took the biology/chemistry/computer science route and I missed out on physics, so their videos explaining basic physics concepts usually have me staring slack-jawed at my [...]
I’ve been a skateboarder for somewhere around 25 years. The people I’ve meet through skating, the subculture I sunk myself into, the search and destroy mentality (which has got me in a little trouble here and there) and the places I’ve visited in the name of riding my board have played a huge role in [...]
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