What if I told you that there was an online web banner that housed 2,800 items for purchase? You must be thinking that this web banner is enormously huge. WRONG. The web banner is 300 x 250 pixels. For those who don't know, this size is pretty small and translates to 10.5 cm x 8.8 [...]
Often when I talk about animation in movies or commercials and I mention mocap or traditional animation, people are generally confused as to what I am talking about. It’s understandable. Before I studied animation I had little knowledge to the differences between the two and how to recognize each. Now I pay much closer attention [...]
Huggies Diapers can’t seem to win. Last year, it was the “Poop There It Is” campaign that was rated one of the top ten worst commercials of 2011. This year, they’ve managed to offend fathers everywhere with the “Have Dad Put Huggies To The Test” campaign. The commercial depicts fumbling fathers feeding, entertaining, and of [...]
Normally, I’m not one to complain of grammatical errors. You can sometimes find me writing run-on sentences, forgetting commas and creating sentence fragments. Hey, I’m no copywriter. But as a designer, there is one grammatical error that gets me boiling: double spacing after a period. Now, I know there are many out there that say [...]
For decades, celebrities have appeared in front of the camera for all kinds of advertisements. However, it wasn’t until recently that I noticed the same is true for celebrities appearing behind the camera, too. When I first saw this spot during the 2012 Oscars, I thought it was cute, heartfelt, and had a strong tie [...]
A family member and fellow creative, Amanda Sayles of “Some Beautiful Things,” recently turned me on to Paper by 53. I was instantly hooked. I love to draw and write and well, this app allows for both. The opening demo video shows you exactly how to use Paper by 53. That made my first thoughts [...]
These days it seems that advertisers are turning to animals for star roles in television commercials- DirecTV and Geico are among them. In the DirecTV spots, a rich, Russian man shows off his miniature giraffe. The advertisers have even taken it as far as creating a website that has fake information about the species. The [...]
Manliness is back in business. It took a sabbatical in the early-mid 2000’s during the rise of the “metrosexual” but now its all about pure, unadulterated, pre-war manliness. Grow a beard, wear flannel, chop your own wood, be self-reliant. This is being reflected in man-centric blogs like Artofmanliness.com, gentlemint.com, manofthehouse.com etc. Advertising has noticed this [...]
Ah tax season, time for crunching numbers, going through receipts and meeting that looming deadline of April 15th with the IRS. Sounds fun, right? Not so much. This year though, it may be fun! Or at least that is what Jackson Hewitt wants you to think with their ad campaign this tax season. Customers and [...]
We designers often complain that everybody who owns a computer thinks they can do what we do for a living. The truth is they can, but they don't. Here's what I mean: the Apple revolution of 28 years ago (wow) made publishing accessible to the masses. Before the introduction of the Mac, what we did [...]
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