Yesterday was a day for remembrance and reflection. We all remember where we where that fateful day on September 11, 2001. Some of us were at work. Some of us were at school. All of our hearts were with New York City. We will never forget. Like most Americans, I spent Sunday morning watching the [...]
For the last several years, a good portion of my time has been spent cultivating new business opportunities. Through networking or referrals or responding to RFPs, I speak to a lot of folks who need marketing help. One of the things that strikes me as interesting is how many times companies are told by marketing [...]
Hallmark Holidays: We have Valentine’s Day and then in the month of October we have Sweetest Day, but what’s the real difference? The third week of October has been referred to as a “concocted promotion” created by the candy industry to increase sales*. Many people insist that the Sweetest Day is a day to be [...]
With the increasing popularity in digital music downloads, album cover art has become less important to music buyers. When you think about some of your favorite album art, they are more than likely from the 60’s, 70’s or maybe even the 80’s. This is the time when you actually had to walk into the store, [...]
Real life TSI’s? Typo Squad Investigators! A few weeks ago, I was so excited when I saw this on CBS Sunday Morning! These guys are pretty awesome and at times extremely brave.
In an effort to lighten the mood around CurrentMarketing, our Big Picture Guy, Nick Ising, declared yesterday “British Accent” day at our morning Jolt™ meeting. From this, we learned a couple of things: Charity does a mean Julie Andrews and The Bouv isn’t one for such nonsense. Suffice it to say, Jolt was even more [...]
I can’t speak from experience, but from what I’ve heard, one bite of an In-N-Out burger will change your life forever. The relatively small California chain holds a lofty spot in American lore as the preeminent dispensary of ground beef greatness, and every In-N-Out fan I’ve ever met has adamantly sang their praises, often speaking [...]
This past week marked the 125th birthday of what many Americans call their favorite soda! Coca Cola’s brand is now ranked #1 in the world, so it comes to no surprise the company is valued at over $70 billion! When it comes to advertising, Coca Cola is king! When you think about ads in the [...]
My 3rd cousin, Jerry, was one of the more colorful characters of my youth. He was loud, drunken and unapologetically vulgar. And each day, he careened up and down the curling roads of Rockhouse Creek in an old pickup with a toolbox full of Pabst Blue Ribbon. For many years, I avoided Pabst, associating it [...]
To the general population, it might seem like you begin to notice a new product or begin to hear buzz about a certain event all around the same time. It’s no coincidence, or just good luck my friend. We, as marketers, spend countless hours with a team devoted to guaranteeing that a new campaign or [...]
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