Back to school can be a stressful situation for parents. Having to release your children from under your watchful eye is uncomfortable enough. Add to this, the sometimes demanding and seemingly unrealistic list of supplies requested by schools, and you have a moment parents dread each and every year. Retailers can draw in consumers by [...]
I used to sell musical instruments for a living. Flutes, violins, accordions — you name it, I sold it. It was a fun gig at first, but it was retail and, well, my enthusiasm eventually succumbed to the daily routine of soul-crushing banality. The job did, however, prove a good learning experience. Namely, it provided [...]
In case you didn't know, I love Back To The Future. I recently watched a video that features Doc Brown blasting through a storefront in a DeLorean! Yep, it is as awesome as it sounds. When I first watched the video, I couldn't believe my eyes. The quality was so good I thought I was [...]
Have you seen any of the new Pepsi commercials with the polar bears? WHAT, huh? Pepsi? You mean Coke? Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign. I am not sure how I feel about this, for a couple of reasons. First, the polar bears automatically make [...]
Yesterday was a day for remembrance and reflection. We all remember where we where that fateful day on September 11, 2001. Some of us were at work. Some of us were at school. All of our hearts were with New York City. We will never forget. Like most Americans, I spent Sunday morning watching the [...]
For the last several years, a good portion of my time has been spent cultivating new business opportunities. Through networking or referrals or responding to RFPs, I speak to a lot of folks who need marketing help. One of the things that strikes me as interesting is how many times companies are told by marketing [...]
Hallmark Holidays: We have Valentine's Day and then in the month of October we have Sweetest Day, but what's the real difference? The third week of October has been referred to as a "concocted promotion" created by the candy industry to increase sales*. Many people insist that the Sweetest Day is a day to be [...]
With the increasing popularity in digital music downloads, album cover art has become less important to music buyers. When you think about some of your favorite album art, they are more than likely from the 60’s, 70’s or maybe even the 80’s. This is the time when you actually had to walk into the store, [...]
Real life TSI's? Typo Squad Investigators! A few weeks ago, I was so excited when I saw this on CBS Sunday Morning! These guys are pretty awesome and at times extremely brave.
In an effort to lighten the mood around CurrentMarketing, our Big Picture Guy, Nick Ising, declared yesterday "British Accent" day at our morning Jolt™ meeting. From this, we learned a couple of things: Charity does a mean Julie Andrews and The Bouv isn't one for such nonsense. Suffice it to say, Jolt was even more [...]
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