These days it seems that advertisers are turning to animals for star roles in television commercials- DirecTV and Geico are among them. In the DirecTV spots, a rich, Russian man shows off his miniature giraffe. The advertisers have even taken it as far as creating a website that has fake information about the species. The [...]
If any of you were part of the 111.3 million (source: Nielsen Co.) that tuned into the Super Bowl, there's a chance you saw the commercial for the Chevy Sonic which featured the car doing some amazing stunts. I was unaware at the time, but the commercial features actual clips from the band OK Go's [...]
This is more my opinion about reviewing commercials as a consumer than as a bookkeeper at a marketing agency. A couple of commercials that I've seen have left me to wonder how the featured product relates to the creative that represents it. 1. Mentos breath mints (Fresh maker) The scene: A girlfriend and her boyfriend [...]
It’s funny how we think about brands: We personify them. We talk about their voices and attitudes — and sometimes, we even talk about their genders. But while some brands (like Marlboro and Chanel) have clearly defined gender identities, some are much harder to pin down — which brings us to Mercedes-Benz. As pointed out to [...]
It is our job as our client's strategic partner is to engage consumers with their products. There are several ways of engaging a consumer, however there is one place that is most important.... The website. Whenever I am in need of information I always go straight to the website and I think most people use [...]
During a recent visit with my Grandmother, Mary Swan, she let me comb through her vintage clothes that had been delicately stored in a bedroom closet for the past 40 years. As we poked through all of the nooks and crannies for treasure, we found an inconspicuous box on the top shelf that held what [...]
I am hosting a small family Thanksgiving this year at my modest Louisville home. As a 26-year-old, I’ve been bringing a side dish or dessert to the big meal for the last few years. But having a big, beautiful turkey centerpiece at Thanksgiving is always the responsibility of the host — and it’s something that [...]
What would it take to get you to choose one brand of potato chips over another? When standing in your grocer's aisle, contemplating the perfect brand and flavor for an afternoon snack, you may ask yourself, "How do I know which one is for me?" "How can I be sure if the ingredients are real [...]
I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These [...]
I enjoyed a quick lunch today at the local KFC, which I hadn’t been to in a few months. When I walked in, I noticed the interior had been remodeled and had a fun new design including bright colors, digital display boards and even bar-style seating…pretty sweet! I placed my order, just a simple Snacker [...]
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