It is our job as our client’s strategic partner is to engage consumers with their products. There are several ways of engaging a consumer, however there is one place that is most important…. The website. Whenever I am in need of information I always go straight to the website and I think most people use [...]
During a recent visit with my Grandmother, Mary Swan, she let me comb through her vintage clothes that had been delicately stored in a bedroom closet for the past 40 years. As we poked through all of the nooks and crannies for treasure, we found an inconspicuous box on the top shelf that held what [...]
I am hosting a small family Thanksgiving this year at my modest Louisville home. As a 26-year-old, I’ve been bringing a side dish or dessert to the big meal for the last few years. But having a big, beautiful turkey centerpiece at Thanksgiving is always the responsibility of the host — and it’s something that [...]
What would it take to get you to choose one brand of potato chips over another? When standing in your grocer’s aisle, contemplating the perfect brand and flavor for an afternoon snack, you may ask yourself, “How do I know which one is for me?” “How can I be sure if the ingredients are real [...]
I’m a big fan of great packaging. More than once, I have bought something just because I enjoyed the way it was packaged. Recently, I ran across a fabulous packaging design from Lee Jeans. Pushing their eco-friendly initiative, their “Never Wasted” campaign features a shopping bag that can be repurposed into many different items. These [...]
I enjoyed a quick lunch today at the local KFC, which I hadn’t been to in a few months. When I walked in, I noticed the interior had been remodeled and had a fun new design including bright colors, digital display boards and even bar-style seating…pretty sweet! I placed my order, just a simple Snacker [...]
Back to school can be a stressful situation for parents. Having to release your children from under your watchful eye is uncomfortable enough. Add to this, the sometimes demanding and seemingly unrealistic list of supplies requested by schools, and you have a moment parents dread each and every year. Retailers can draw in consumers by [...]
I used to sell musical instruments for a living. Flutes, violins, accordions — you name it, I sold it. It was a fun gig at first, but it was retail and, well, my enthusiasm eventually succumbed to the daily routine of soul-crushing banality. The job did, however, prove a good learning experience. Namely, it provided [...]
In case you didn’t know, I love Back To The Future. I recently watched a video that features Doc Brown blasting through a storefront in a DeLorean! Yep, it is as awesome as it sounds. When I first watched the video, I couldn’t believe my eyes. The quality was so good I thought I was [...]
Have you seen any of the new Pepsi commercials with the polar bears? WHAT, huh? Pepsi? You mean Coke? Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign. I am not sure how I feel about this, for a couple of reasons. First, the polar bears automatically make [...]
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