Fresh off my graduation from Ball State University’s renowned advertising program, I found myself as the newest member of the media department here at CurrentMarketing. Textbooks were replaced with job numbers and clients soon replaced professors. Although change is good, it can also be overwhelming when you’ve spent the last four years cramming for exams [...]

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Several months ago, Apple made an interesting move by purchasing Quattro Wireless, a mobile ad network, for a rumored $275 million. Many, including myself, wondered what Steve Jobs had up his sleeve. After months of rumors and chatter, questions were answered with the introduction of Apple iAd network earlier this month. Since its launch, the [...]

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