In this edition of Research 101, we are going to look at the importance of source selection in secondary market research. Source selection is crucial to secondary research because it provides the context to information and the researchers conclusions. First, lets define secondary research. Secondary sources refers to research that has already been collected and [...]
It has become a tradition for me to begin each new year at CurrentMarketing by writing a blog post with some resolutions to make the new year more productive than the last. In 2011, I chose three resolutions aimed at all ad agency employees. For 2012, I thought I would put together resolutions for the [...]
In part three of our series into the world of research, we will take a look at some of the most popular and often misused concepts in research and statistics. Whether you are a researcher, account executive or even an art director, it is important to understand the meaning and application of these concepts as [...]
For the second installment in the Research 101 series, let's take a look at two of the misused methodologies in the marketing research industry. These research methodologies are often used interchangeably, but actually refer to complimentary techniques to approach data collection. Qualitative Research: This technique is intended to explore or better define a research issue. [...]
As the research guru here at CM, I get asked a lot of questions. Some questions are more complicated than others, but the answers are usually simpler than the methods used to reach the conclusions. For example, how would you explain to somehow how a car starts? The simplest answer is to turn the key, [...]
If you work in an ad agency or creative shop, chances are you spend a lot of time in front of a Macintosh. If you don't, please take this opportunity to promptly destroy any other computer with a Louisville Slugger. Remember Office Space? You get the idea. Even the people at Microsoft make their ads [...]
In college, summer meant three things. Insane heat, the end of school and internships. I served as an intern at two different agencies as a student, which helped me prepare for a future career in this business. Now, I find myself on the other side of the table. As CurrentMarketing's internship coordinator, it is my [...]
In advertising, time is money. Most departments bill clients based on the amount of time it takes to complete each project. So its easy to see why productivity and the efficient use of time is so important to us ad geeks. But as we all know, productivity has its ups and downs. From Facebook to [...]
Wedding season is upon us. The April showers, or floods for some of us, have led to a boom of proposals and forthcoming wedding ceremonies around the world. You might have heard something about a certain William and Kate getting hitched across the pond earlier this month. This wedding boom has stretched all the way [...]
You heard right, the CM players are looking for a few talented students or recent grads to roam our halls this summer. We are looking for creative thinkers who are passionate about the advertising/marketing industry. Some places treat their interns like baristas or the newest employee at FedEx Office, but its not all grunt work [...]
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