Exactly 13 months ago today, Wolfram|Alpha, a self-billed “Computational Knowledge Engine,” went online. It was hailed as a new type of search engine. Unlike Google or Yahoo!, Wolfram|Alpha wasn’t made to scan the entire web for relevant articles and content. Instead, it was built to deliver objective, factual data on the search topic as well [...]
For the past couple of weeks the internets have been abuzz with complaints over Facebook’s new terms of service and privacy policies. The primary gripe is that Facebook’s recent changes have opened up previously protected parts of its over 400 million profiles for the masses to see. Now, unless you spend some serious time negotiating [...]
Like medicine, marketing follows its own sort of Hippocratic oath. Rule #1 is: Do no harm. But it’s a rough and tumble world out there. Just like people, brands take hits, and when they do it’s frequently a marketer’s job to staunch the bleeding, bind the wound and recommend therapy. I’ve been musing on this [...]
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