After a couple of years of working with footage shot on a Canon 5D Mark II, we here at CurrentMarketing have nailed down a workflow using Final Cut Pro (v.7, the REAL FCP, not the iMovie Pro being developed as we speak) and a toolset that has proven to be quite useful. One of the [...]
In a previous post, I wrote about the nightmarish future envisioned by Corning where every surface is made of glass and is capable of assaulting you with social media and advertising while also acting as a video monitor and camera. While this may make me sound like a Luddite, I'm happy to report that I [...]
The National Advertising Division has just banned Photoshop in cosmetic ads. Apparently, it's OK to show this woman's head floating in space detached from her body, but it's not OK to misrepresent the state of her eyelashes. What does this mean for us? First of all, there is an industry watchdog group that can ban [...]
Falling under the question of when is enough enough, I ran across this video from Corning featuring a nightmarish world where every surface is some form of glass and carries data. You can receive email while you're brushing your teeth. You can video chat with Grandma on a tabletop, and apparently the glass will also [...]
As I wrote earlier this summer, Apple released version 10 of its market leading video editing software Final Cut Pro, only to start losing its current core market, professional editors. Much complaining has been loosed upon the Internets, long and loudly, about FCPX and what it left out of its initial release, but one of [...]
Two months ago, I wrote about the Final Cut Pro X announcement and wondered aloud, is Final Cut Pro X really iMovie Pro? Well the answer would appear to be 'Yes, this is a classic bait and switch.' How do I draw this conclusion? Especially when the software was released only two days ago? Two [...]
Yesterday, at the Apple Worldwide Developer Conference, Steve Jobs unveiled a slate of new software from Apple, including iOS 5 and OSX Lion. The most intriguing thing for me was Lion, and not just because it is named after the king of the beasts. It has multi-touch gestures built into the OS, autosaves everything, combines [...]
When one wants to share a photo with the twittersphere, many turn to Twitpic, a web service that allows you to upload and store images and video to share on Twitter. Recently, Twitpic changed its Terms Of Service to allow them a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative [...]
Last night, at the Final Cut Pro User Group Supermeet in Las Vegas, Apple unveiled the next generation of Final Cut Pro, software they say that was rebuilt from the ground up. No mention was made of the other applications in the Final Cut Pro suite, namely the audio workstation Soundtrack Pro, the effects app [...]
RIM, the maker of the Blackberry smartphone, released a TV spot ostensibly retelling Moby Dick through the Blackberry by showcasing the phone's capabilities, but in reality reducing a literary masterpiece to inanity by younging it up. You know, for the kids. If you haven't seen it yet, let's watch: This spot bothers me, but not [...]
Get in touch!