Stop me if you’ve heard this. A man was walking through the woods when he happened upon a woodcutter working feverishly to fell a large tree. The woodcutter was spending an amazing amount of energy, sweating profusely and breathing quite heavily...but making very little progress. “Perhaps it would be wise to take a break to [...]
The narcissistic cockroach that is Julian Assange (c’mon, you know he looks the part, too) came out of his hole long enough to publish a quarter-million stolen US State Department documents on the web this past week. Embarrassingly, though, the Department of Homeland Security a few days earlier had made time to seize domains of [...]
A couple of weeks back, after a wonderful dinner at Corbett’s here in Louisville, we retired to the back patio where they were featuring the original movie version of The Wizard of Oz. In my pre-DVD, pre-VCR, pre-Cable, 3-station childhood, watching TWoO was an annual event. Like Christmas (without the presents) or Easter (without the [...]
Having just gotten back from the Paradise that is Southwest Florida, I was intrigued to read a post from Mark Driscoll, an influential young pastor in Seattle, WA. He and his family (wife and 5 kids) are leaving headed for vacation, and Mark has decided to immerse in a total media blackout. For some, that [...]
Things are underway at the D8 Conference in Rancho Palos Verdes, California and it will be a very telling 3 days. Almost everyone who is anyone in shaping the digital landscape is on hand, from Steve Jobs to Mark Zuckerberg. We’ll hear a lot about “what’s next” and those of us in the marketing community [...]
Okay, I’m an Apple evangelist. Not because it’s fashionable or cool (though it is), but because their approach to simplicity and ease of use just makes sense. I often tell those just coming to the World-of-Mac that the most difficult concept to grasp is “It Really is THAT easy.” “Where’s my ‘C’ drive?” is funny [...]
It’s 7:14 am on Wednesday morning, and I promised I’d have a blog written before our daily “Jolt®” meeting (8:43 am, thank you very much!). It was decided yesterday in our internal PR meeting. Seems our agency tome, “Undercurrent” has been starved of content lately. We’re screaming busy here, growing like crazy, and running hard [...]
As new media channels continue to emerge at such a fast pace, consumers are getting product information from more and more sources. Some remain traditional news sources like newspaper or TV, yet specialty and peer sources are becoming more important. How important? In the new world of editorial marketing, unbiased, third-party endorsement can be three [...]
What's with the constant over-bundling of goods and services to artificially inflate the price? Do they think we're all THAT stupid? Satellite and cable television are a good example of why this bugs me. See, I'm a simple guy. I want a few news and sports channels, some neat HD adventure and travel channels, local [...]
I have developed a standard position about adopting and applying emerging developments in the marketing arena. It’s a position borne through observation of incredibly smart “failures” and illogically lucky “successes” and it’s rooted in the maxim that “Timing is Everything.” I want to be third. I could cite example after example of how my “Rule [...]
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