Added by Pam Turnbull on May 7th, 2012, filed under Creative

Huggies Diapers can’t seem to win. Last year, it was the “Poop There It Is” campaign that was rated one of the top ten worst commercials of 2011. This year, they’ve managed to offend fathers everywhere with the “Have Dad Put Huggies To The Test” campaign. The commercial depicts fumbling fathers feeding, entertaining, and of [...]
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Added by Pam Turnbull on March 21st, 2012, filed under Technology

We see the use of QR codes more and more in advertising. They’re popping up in magazines, on public signs and on products. I even saw one on the door of the post office today. But are people really using them? A recent study says yes, especially as people are learning more about the new [...]
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Added by Pam Turnbull on February 13th, 2012, filed under Technology

I learned about a gadget recently that seems to make point-of-sale transactions easier than ever. It’s called Square, a credit card reader for iPhone, iPad and Android. I discovered it, of all places, at a craft bazaar. Every year I join my Grandmother at a local show as she sells her sewing crafts. This year [...]
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Added by Pam Turnbull on November 30th, 2011, filed under Marketing

For the first time since the chain opened in 1969, the fast food restaurant Wendy’s has decided to change their burger. Unable to compete with McDonalds' healthier-choice menu and new chains like Smashburger and Five Guys popping up, the company decided to reinvent themselves. The transformation didn’t happen over night, however. The process took 2 [...]
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Added by Pam Turnbull on October 7th, 2011, filed under Culture

As with any new job, you get a lot of questions from friends and family… How do you like it? Are the people nice? Where is it? My answer to that last one, “Bakery Square,” always gets their ears perked up. Everyone I tell seems to have a story or memory of visiting. Built in [...]
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Added by Pam Turnbull on September 13th, 2011, filed under Creative

As if the Kardashians weren’t already everywhere, oldest daughter Kim has invaded the LA courts with a lawsuit against Old Navy. Kim’s people claim the company intentionally used a look-alike in their marketing campaign, tricking consumers into thinking she was affiliated with them. Not only does Kim feel they used her likeness and persona, her [...]
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Added by Pam Turnbull on August 22nd, 2011, filed under Media

A couple of months ago, armed with a handful of coupons, I headed for The Mall to do some shopping at one of my favorite clothing stores. As I was browsing I kept in mind the value of my coupon pile, but at the register I was shocked to see a total of $290 come [...]
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Added by Pam Turnbull on August 16th, 2011, filed under Media

I have to admit it – I’m a GLEEk. I tune in every Tuesday to watch those “kids” sing a Journey song, dance to a Lady Gaga number and learn a life lesson along the way. There are some out there who may not get the show, and I can understand why. It’s not realistic [...]
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Added by Pam Turnbull on May 25th, 2011, filed under Social Media

At a recent family gathering I heard my 16 year old cousin say something surprising: “Facebook is not cool anymore.” As I looked around the room at my other cousins, eyes transfixed on their smart phones and fingers texting away, I was stunned at his revelation. I asked why, and he explained that he can’t [...]
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