This is more my opinion about reviewing commercials as a consumer than as a bookkeeper at a marketing agency. A couple of commercials that I've seen have left me to wonder how the featured product relates to the creative that represents it. 1. Mentos breath mints (Fresh maker) The scene: A girlfriend and her boyfriend [...]
Last year, we received a letter for the State indicating that we would have a Sales Tax Audits. The auditor indicated that they needed to review the past four years of records. This was the first audit that I've been involved in, so naturally, I was totally nervous about the ordeal. After meeting with the [...]
I had the experience of dealing with someone illegally using my checking account for their personal gain. Do you realize the hassle you have to go through to secure that it doesn't happen again? When I discovered the unauthorized deduction from the checking account, I immediately called the bank and asked them how could they [...]
Do you own an E-Reader? Do you use it like you thought you would? Well, I own one. Just had to have it . Do I use it? No. I didn't give it any thought when I purchased it because I love to read so I thought it would be nice to own one. Why [...]
I recently moved to the country. Upon moving into my new residence, I discovered that my cell phone coverage didn't reached that far. Once I arrived home from work or from my errands, I had no access to the outside world. I couldn't receive a phone call or a text message. If my family wanted [...]
Last week, I caught the Early show story about Twitter celebrating its 5th Birthday . The first "tweet" was sent on the social media just with a humble phrase from its founder , Jack Dorsey, stating that he was setting up his twitter. Since it was launched five years ago, it has more than 200 [...]
I caught a segment on the news this past weekend about our credit cards and how easily they could be read while in your purse or pocket. "How?" you might ask. Many new credit cards come issued with radio sensors in them. The cards look the same except they feature an icon of a call [...]
I caught a segment on the Early Show last month that addressed teachers' concern with the texting that students are engaged in. They expressed worry because texting appears to affect the students' ability to spell correctly. Of course, we all know that proper texting does not require us to spell words correctly. Teachers are seeing [...]
I can remember the very first time I went to the telephone company to get a telephone for the home that I had just bought. I looked at all of the different models and colors they had on the display, considered caller id, chose from different ring tones (for each member of the family) and [...]
September just came to an end and Fall has already started. Soon you will be taking your little ones out for Trick or Treating. Annual planning is starting for most of our clients and we're trying to wrap up 3rd quarter books. Then we have Thanksgiving and before you can sneeze, Christmas. We start all [...]
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