Like many years, 2011 was a mixed bag for us at CurrentMarketing. Without any doubt, all of our "ups" far outnumbered our "downs." But no matter how many "ups" we celebrated this year, they could never offset the cumulative weight of our "downs," due to one devastating tragedy. We kicked off the year in great [...]
Before departing yesterday afternoon, each of the bulbs here at CM was asked "what are you grateful for today?" I love these kinds of questions because, as you can imagine with this group, the answers can be amusing, obtuse, arresting, thought-provoking and sometimes all of the above. Here's what I heard back: That we're getting [...]
I think we have a pretty bright bunch of people here at CurrentMarketing. So it was amusing yesterday when I whacked myself on the side of the head saying "why didn't we think of this sooner?" In addition to the clients who allow us to do great work, the culture here at CM is one [...]
Listening to the Wall Street Journal This Morning podcast yesterday, I was surprised to hear that I (and eight coworkers here at CurrentMarketing) are engaged in one of the highest stress jobs today! At about 14:30 into the podcast, Tony Lee of CareerCast.com talks about commercial airline pilots being numeral uno, followed closely by PR [...]
OK, so I'll admit to not being among the most connected or techhie members of the Boomer Generation. While I'm more technically adept than the Millennials in my home, I can't keep up with the X-ers and Millennials here in my office. But that doesn't keep me from trying. I have my iPad now and [...]
Riding my bike last week through the quaint little village of St. Matthews, I saw a great metaphor for our economy. This cute little stone house on a corner lot had been for sale since I last did any reasonable road biking. Well, it finally sold and the young couple...Janie is a teacher and Stuart [...]
Today I began my second quarter-century at CurrentMarketing. Well, it wasn't "CurrentMarketing" 25 years ago, but it was the seed that would become CurrentMarketing as you know it today. I won't bore you with a "how much has the industry changed in 25 years?" story. We all know the answer to that. No, today I [...]
It's that time of year again! Hyperbole!!! 2011, baby!!! Our intrepid Nick Ising, VP, has taken a fine toothed comb through Polamalu's hair...I mean, the first quarter, to give us his impression of the ads. Enjoy! McDonald's - The Bears Typically cute Mickey-D stuff where Papa Bear promises Baby Bear McDonald's. So they pillage the [...]
When was the last time your in box was slammed with a dozen or so "thank you" emails. Now, those weren't emails thanking you. Rather, they were thanking the initiator of the string for something he/she did or said. Did you really need to know all those people thanked the originator? Sometimes it might be [...]
I haven’t heard much buzz about the brand marketers’ yard sale earlier this month at the Waldorf Astoria. Have you? I picked up the story line back in early November and actually submitted for bidding credentials, just to see what a retired brand like Pom Poms, Meister Bräu or Branniff would cost me. All in [...]
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