So, we're all Facebook fans of brands, ideas and institutions we like, right? I'm a Pizza Hut loyalist; but The Hut has launched a Facebook app to cement my loyalty: I can now order a pizza from Facebook. Score. Pampers just launched something similar, enabling moms to order all-things-babies...from diapers to bottles, pacifiers, and also [...]
The Washington Redskins are encouraging fans to check in on foursquare and unlock a special Redskins badge. To get the badge, fans can either check in once at the stadium or three times at featured Redskins bars. But the badge is only the beginning. The grand prize is two lodge tickets and pre-game field passes [...]
Slowly and surely I am seeing QR codes making their mark in mainstream culture. In a recent article, Mashable suggested that IKEA could benefit from using a QR that would link to a video on how to assemble their furniture. I, myself haven't purchased a piece of furniture from IKEA, but have heard from others [...]
With approximately 95% of consumers stating that they don't trust advertising, authenticity is now crucial to any marketer's message. The role of social media in this shift has been very interesting as it allows marketers to communicate that authenticity without spending hundreds of millions of dollar to create advertising that may or may not communicate [...]
Being an Account Coordinator, working day in and day out with clients, my job revolves around service. My focus is on fulfilling customer needs and I take that responsibility seriously. Which means that when I leave the office I don’t stop thinking about service, it’s on my mind wherever I go: to lunch, to the [...]
With Derby Festival behind me, I'm on to a new challenge: my first RFP. Sifting through what the client has outlined as their set of needs, I've been asking myself: how exactly should we be responding here? Should we stick strictly to what the prospective client is asking for? Or should we take a chance [...]
There is light at the end of the tunnel for my first Derby Festival! Eights months ago I became the agency's Account Girl Wonder. Today I've become the Derby Festival Wonder. The last eight months have been such an experience, learning all about the festival, their advertising needs, and working with the fabulous CM team. [...]
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