It is our job as our client’s strategic partner is to engage consumers with their products. There are several ways of engaging a consumer, however there is one place that is most important…. The website. Whenever I am in need of information I always go straight to the website and I think most people use [...]
OMG, a commercial for dogs! I will be the first to admit, I LOVE, LOVE my four legged best friend and tend to spoil him just a tad, but I am not sure what my thoughts are on this. Nestle, one of the world’s largest manufacturers of pet food, has created a 23-second television commercial [...]
Thanks to the digital world in which we live, I can grub down some yummy food and help famine relief with an easy click. The Good Belly Project has partnered with restaurants around Boston. If you eat at a participating restaurant, take a picture of your food with Instagram, tag the photo with #goodbellyproject and [...]
Have you seen any of the new Pepsi commercials with the polar bears? WHAT, huh? Pepsi? You mean Coke? Yes, I mean Pepsi. The new campaign features the polar bears from the old Coke campaign. I am not sure how I feel about this, for a couple of reasons. First, the polar bears automatically make [...]
Have you heard about Milk’s new campaign? According to Milk, it cures PMS. The campaign is called “Everything I Do Is Wrong.” The print ads have a sorry-looking and confused guy and are using headlines like, “We can BOTH blame myself” and “I apologize for letting you misinterpret what I was saying.” The print ads [...]
Most people that enjoy all the Festival activities do not realize the amount of work that goes in behind the scenes. From about February until Derby, we have numerous members of our staff working on the various Derby Festival pieces. It also means crazy non-stop days and late nights for me. We have just completed [...]
If you haven’t ever seen Nick Ising’s beard, it is quite the sight to behold. The most interesting thing about Nick’s beard is what you will find in it while he is napping in his office! On a recent venture, I found the following items: A fish hook Havarti Cheese A WIP bill An RFP [...]
I read that 63% of Americans ignore Internet advertising. In fact, a majority of Americans say they ignore online advertising the most, compared to television, radio and newspaper ads. Meanwhile, Internet ad revenues are at an all time high. Why are people spending so much money advertising on the Internet? Because that is where everyone’s [...]
In an effort to appeal to all present day shoppers – Baby Boomers, Gen X and Gen Y – mature brands often need to refresh their image, including their slogans, jingles, and mascots. While Gen X and Gen Y generation consumers demand to be engaged and feel connected, the brand has a daunting task of [...]
So, we’re all Facebook fans of brands, ideas and institutions we like, right? I’m a Pizza Hut loyalist; but The Hut has launched a Facebook app to cement my loyalty: I can now order a pizza from Facebook. Score. Pampers just launched something similar, enabling moms to order all-things-babies…from diapers to bottles, pacifiers, and also [...]
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