Recently, while doing chores around the house with my favorite TV show playing in the background, out of the corner of my eye, I caught a glimpse of a QR code on TV. I had to look twice because, up until then, I’d only seen codes on printed materials. I know the tactical advantages of [...]
If you're note familiar with the restaurant industry, you may not realize that site location is the key to the success of any concept. Might tomorrow’s buzzword(s) in the industry be "geolocation, geolocation, geolocation?" If you run a business, consumers have already more than likely included you in the Foursquare virtual map and conversation, whether [...]
It used to be that simply saying ‘Please’ and ‘Thank you’ or smiling and holding the door for someone would travel a long way on the polite path. Miss Manners' business was booming because people were so concerned with appearances. However, the fine art of etiquette doesn’t seem to be as highly regarded as it [...]
Few things in this industry are more challenging than getting the public to pay attention to PSAs. We can market products, goods and services until the cows come home but it takes a truly talented team to create a PSA that gets noticed. The Embrace Life PSA, created by the Sussex Safer Road Partnership with [...]
If you are a Facebook user, you are probably aware of the recent changes in user privacy. These changes have frustrated some of the more than 400 million active users Facebook says it has. Frustrated users feel their privacy isn’t valued, that there is a ‘lack of respect for their data’ and, because of these [...]
I can remember when I first knew I wanted to be involved in advertising and marketing. I loved (and still do) watching commercials on TV (probably one of the very few who do) to see what agencies were doing to get their clients' message across and stand out amidst the “noise”. It was the same [...]
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