During a recent visit with my Grandmother, Mary Swan, she let me comb through her vintage clothes that had been delicately stored in a bedroom closet for the past 40 years. As we poked through all of the nooks and crannies for treasure, we found an inconspicuous box on the top shelf that held what [...]
Have you taken note of Burger King’s new Campaign? BK has gone for beauty shots of fresh onions, avocados and tomatoes over the Creepy King in an attempt to jump on the health-food bandwagon. Burger King doesn’t come out and say “healthy” but what else are consumer supposed to take from the slow-motion video of [...]
If you were charged with the task of helping a cheese brand stand out from all the other cheeses, what would be your first thought? A cow print, print ad? A TV spot with a Steve Urkel reference, perhaps? I go for the first impression. The packaging consumers see on the shelf has to be [...]
T-Mobile’s relationship status with Facebook just got a little less complicated, thanks to Bobsled. Bobsled is a VOIP (Voice Over IP) application that can be used via Facebook chat. It was launched and marketed, almost out of the clear blue in April, and then disappeared into thin air a few days later. It seems T-Mobile [...]
Think back to your school days. Remember learning about that Pavlov guy? Well, a German dog food brand, GranataPet is trying out Pavlov’s experiment in reverse…on humans! GranataPet launched an interactive billboard campaign conditioning dog owners to check in at a billboard on Foursquare. Once checked in, the billboard dispensed a sample of the dog [...]
A popular brand wants to take out the trash talk between girls. Secret® Deodorant is trying to help undo the face-to-face mean, text-to-text mean, e-mail-to-e-mail mean — any kind of mean to which every generation of girls seems to subject each other. Secret is here to undo the mean by promoting random acts of kindness. [...]
Lately I feel like TV commercials are my new radio (you know, that thing in your car’s dash that you never seem to listen to anymore). The commercials I’ve been seeing – and more importantly, paying attention to – have been blaring the likes of some of my personal favorite artists: Ray LaMontagne, Black Rebel [...]
As far as design goes, I have to admit, the ads are arresting…at first. Intriguingly, simple photos, just a line or two of copy, the tag line and the logo. Technically, I would say these are good ads; but for this campaign I have to side more with my “what were they thinking?” feelings. If [...]
Recently, while doing chores around the house with my favorite TV show playing in the background, out of the corner of my eye, I caught a glimpse of a QR code on TV. I had to look twice because, up until then, I’d only seen codes on printed materials. I know the tactical advantages of [...]
If you’re note familiar with the restaurant industry, you may not realize that site location is the key to the success of any concept. Might tomorrow’s buzzword(s) in the industry be “geolocation, geolocation, geolocation?” If you run a business, consumers have already more than likely included you in the Foursquare virtual map and conversation, whether [...]
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