If I was invited to the actual Academy Awards, you better bet your last penny that I'd be checking in! Luckily, I could check-in to this year's show and feel equally as glamorous. That is because GetGlue partnered up with the Academy and unlike Gwyneth's vocal performance, it did not disappoint. GetGlue had 31,000 check-ins [...]
Media Mistress, Lindsay Trombatore, shows us the second quarter playbook! Highlights: Volkswagen Force You knew this was coming, and by that I mean the viral outburst. Just days before Super Bowl Sunday, over 13 million people have viewed the entirety of this well-produced commercial. Although the theme pulls at my heart strings both from a [...]
The Wall Street Journal just published an article, focused on advertising spending and its dramatic shift in 2010 going forward. eMarketer reported that spending on online ads will hit $25.8 billion, surpassing the $22.8 billion spent on print ads in newspaper alone. In fact, during the first half of the year alone, digital ad spending [...]
Nope, it couldn't be. Especially since NBC celebrated it's 84th birthday on Monday, November 15th. Although I'm sure there was a cake and candles somewhere in the equation, more change took place at the network than celebration I'm sure. For starters, Jeff Gaspin announced his departure from his 19-year commitment to the beloved network. Gaspin [...]
It didn't take long for hundreds of consumers to blog, post, tweet, and just downright complain about SunChips' new venture into the world of eco-friendly packaging. Within hours of the product launch, consumers were creating Facebook pages, blogging and tweeting about the demise of the SunChip brand. A few hours after the new bags hit [...]
With Halloween coming up this week, I thought I'd blog about something that scares the crap out of me; billing. In the age of advertising, where so much is rapidly changing, there is still one constant; the billing process. It's necessary, meticulous, and it gives me the chills! Most of the talks regarding billing in [...]
I'm not your average female moviegoer. Sure, I'll pay my respects to Hugh Grant and chuckle through his latest romantic comedy on a rainy day, but my heart belongs to Hollywood films where sh*t gets blown up. Specifically when actors like Bruce Willis, Jason Statham, and my long time favorite Sylvester Stallone decide to take [...]
Last Thursday, I was driving past another McDonald's on my way home, when I saw a sign that read, " Try Our New Fruit Smoothies." Gross. Nothing about the infamous smell of a Quarter Pounder makes me crave a fruit smoothie. This week I discovered that McDonald's has pulled out of their free smoothie sample [...]
As a member of our media department here at CurrentMarketing, I am a firm believer in the power of numbers. I am especially impressed when the power is driven solely by a large group of people, working together to make a difference. Our world has experienced natural and man-made disasters of equal magnitude, all of [...]
Everyone knows a gal's gotta have her shoes. For me, the arrival of a new pair from Zappos or Amazon makes my heart flutter. I'm happy to learn this week, PUMA has announced they will toss the standard cardboard shoebox for a bag. Stay with me... This new design concept has been named, "The Clever [...]
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