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Product Placement to the Extreme!

Added by Leah Mattingly on April 12th, 2012, filed under Branding

prodplacement

If any of you were part of the 111.3 million (source: Nielsen Co.) that tuned into the Super Bowl, there's a chance you saw the commercial for the Chevy Sonic which featured the car doing some amazing stunts. I was unaware at the time, but the commercial features actual clips from the band OK Go's [...]

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HBO pulling out the big guns...or train

Added by Leah Mattingly on October 6th, 2011, filed under Creative, Media

empire

Being in media, and just a TV lover general, I pay extra attention to promotions for TV programs. There are so many new (and old) shows I am looking forward to this fall but this may be the one I'm most excited about. Boardwalk Empire just premiered its second season on HBO and the TV [...]

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