Ah tax season, time for crunching numbers, going through receipts and meeting that looming deadline of April 15th with the IRS. Sounds fun, right? Not so much. This year though, it may be fun! Or at least that is what Jackson Hewitt wants you to think with their ad campaign this tax season. Customers and [...]
Back to school can be a stressful situation for parents. Having to release your children from under your watchful eye is uncomfortable enough. Add to this, the sometimes demanding and seemingly unrealistic list of supplies requested by schools, and you have a moment parents dread each and every year. Retailers can draw in consumers by [...]
Our recent influx of staff has required that the Traffic Department, Department heads and our Developware CSR to have a set of "process" meetings to discuss how the whole company and each department can more effectively and efficiently move projects through the agency. First, our Traffic Department & our Developware CSR met to discuss where [...]
We've been on a hiring spree lately and I had a funny thought about what we would post if we were looking for another traffic manager. I took a shot at a list of key qualities: - The head of a diplomat and the heart of a lion. You gotta stay calm, but get what [...]
...that our Traffic Manager doesn't have time to blog. http://tinyurl.com/y8ufsnp Enjoy!
We've all used the saying that cautions us against reinventing the wheel. But, you've never heard anyone issue warnings against re-envisioning the wheel, right? A wheel is a wheel is a wheel. Well, I don't think so. A proper bicycle wheel has, of course, the circular frame and the tire around it. But, it also [...]
The first lesson I learned in advertising: "Trust No One." This was later reiterated at a seminar I attended earlier this year. "Traffic Managers have a natural distrust of the communications process." David Baker, ReCourses We cannot take for granted that what is said is necessarily what is meant...or that something that's clear to one [...]
What happens when there are too many projects, too few people or too few hours in the day? As traffic manager, it is my job to ensure that all our clients needs' are met in a timely fashion according to the agency's workload, help our whole team avoid missed deadlines and keep employees from feeling [...]
Imagine you're driving down the interstate and you see a cop on the shoulder up ahead. You can even see that he's tracking your speed with a radar gun. What do you do? Most of us slow down and go the speed limit. You certainly don't SPEED UP, right? Speeding up in front of a [...]
I'm not saying anything you don't already know when I say that new media has changed our entire industry. Generally, when you think about this, though, you think about outbound message deployment. Which social media avenues do we use, if any? What do we say? How can we grow followers, friends, mayors, etc.? But, another [...]
Get in touch!