We have two new friends at CurrentMarketing – The Duke of Goldington and Sir Goldshire! Yep, that's right - TWO GOLD LOUIES!!! Congrats to our creative team for their work on the Masterson's Catering logo and the Little German Polka Hero interactive game. Way to go, Arica, Rob, Steve and Brandon!
Well, another BIG GAME (no copyright infringement here) is in the bag, along with the year’s cavalcade of ads....both good and bad. Okay, mostly bad. Too many cars. Too much beer. In the ads, that is. Here’s a quarter-by-quarter breakdown for your sweet, innocent eyes. Legend: Mannings = Standouts. Yay. Ads I liked. Bradys = [...]
We've been on a hiring spree lately and as one of the hiring managers, I got to see a menagerie of application and interview approaches – some great, some good and some downright awful. So, what's it take to score a sweet job here at Current? Well, I'll tell you! Read the job posting carefully [...]
I HATE going to the doctor. H.A.T.E. I.T. Between the hold time to make an appointment, the wait in the waiting room, the wait in the exam room, the discomfort of the imminent poking and prodding and the anxiety of the forthcoming expense that follows – how could someone [who isn't a sadist] ENJOY this [...]
Great Bea Arthur's panty hose! Have we been busy? Why-Eee-Esss!! First quarter flew by and bang! We launched PegasusPins.com for Kentucky Derby Festival. Then zip! We launched a new smartphone app for them. Yep, that just happened. We nailed a sweet (no pun intended) piece of HD video goodness for Jack Daniels Tennessee Honey - [...]
I saw a speaker at a recent event who discussed the five things that drive choice: Conscious choice Habit Pressure Default Impulse The speaker used this framework to talk about time management; but I thought about them with regard to marketing – and more specifically, messaging and deployment frequency. Our approach is typically to nail [...]
Twenty-eleven is out of the gate and I've got some resolutions! I've moved over into my new role as Account Supervisor in Client Services and have resolved to bring the following perspectives to my daily client service responsibilities: 1. I am, above all, an advocate. For our clients (both external and internal). For our brands. [...]
I'm a pretty heavy Twitter user. I may not tweet as much as I'd like to, but I read my feed religiously every day. It's a new source, an entertainment vehicle and a method of communication with my friends. As a marketer, however, I struggle with it a bit. Of course, we handle many Twitter [...]
After the initial discovery phase with the client, a website moves right into design, right? Not in our minds. Two things happen immediately - we develop a complete site map and wireframe the entire user experience from start to finish. We use a piece of simple Air software for mocking up wireframes, which are then [...]
I've been really excited with this fall's season of Fox's Fringe. Of course, the episodes have been phenomenal, but at the conclusion of each show, the voice promotes a website, thescienceoffringe.com. I was initially really excited by the sound of the site – the name communicated that it was going to provide a realistic look [...]
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