The JWT annual “things to watch” list includes many categories and topics like; Cloud Security, the much gossiped about “iTV”, travel trends, “de-tech-ing” trends, objectifying objects and food as the new Eco-issue. I am so excited by several of the things listed and want to touch on a few. Anywhere, any-way shopping – This category [...]
Youtube has reached even the healthcare industry with funny videos prepared to train and entertain health care workers. No matter what the material, social media avenues are some of the best ways to capture, entertain and inform your audience. Check some of these videos out here! Ring of Fire is one of my all time [...]
With the state of the economy and the high unemployment rate, I have heard a lot of stuff lately about how to hire and how applicants can stand out in the hiring process. I had a recent experience with hiring that has lead me to believe, firmly, that staffing agencies are the way to go. [...]
One of the many hats a good account service executive wears is the event planner's hat. While we are constantly scurrying around to meet deadlines, negotiating with both internal and external clients and maintaining projection budgets, we also enjoy coordination, set up and fulfillment of events for our clients. Whew, tired yet? A few weeks [...]
I came across this article recently about BMW's latest ploy, using cinema audience's eyelids as their branding vehicle I can’t seem to get this concept out of my head. It seems that the people at the movie theater thought it was really cool but “flash projection” feels invasive to me. Am I too paranoid? A [...]
Last week, we handled a video shoot for a new brand extension launch! This is the kind of work that makes the advertising industry fun, exciting and sexy. As an AE, it is also the kind of work that really keeps me on my toes. Release Forms for a talent pool of more than 30, [...]
Nick and I were talking about this article/post we saw recently about a silly lawsuit over a kitty litter commercial. Nick thinks this is a positive for The Clorox Co. because the plaintiff (Arm & Hammer) looks silly “Cats do not talk.” Really? I understand why he might see this as positive publicity for Clorox, [...]
A few nights back, my husband was complaining to me about how frustrating Christmas lights are. He bought all new last year and this year only 2 strands out of some 20 are actually working. He has spent many hours looking at each strand, changing out bulbs and trying every trick he could think of. [...]
My stash of clients is nearly 100% b-to-c, so you can imagine that Black Friday's rapid approach has me running circles around this place. A curious trend has emerged this year and our clients have proven to be no exception: Pre-Black Friday sales. Most retailers point all of their guns at the rabid shoppers who [...]
So, who has not heard of, used or experienced, in some way, the advances in mobile communications? With Smart phones like the iPhone, Blackberry and the Droid being a part of the mainstream, I find it hard to believe the average consumer has not had some sort of smart phone experience. The increased functionality of [...]
Get in touch!