We designers often complain that everybody who owns a computer thinks they can do what we do for a living. The truth is they can, but they don't. Here's what I mean: the Apple revolution of 28 years ago (wow) made publishing accessible to the masses. Before the introduction of the Mac, what we did [...]
This week at our monthly Spotlight™ meeting, our Guru of all things Account Services, Nick Ising, turned us on to something that I didn't know was missing from my social media existence... a service like Pinterest, but for men. For those who don't know, Pinterest is "a vision board-styled social photo sharing website and app where users can create and manage [...]
This is the third in a 3-part series on what to get for the advertising professional who has everything. Today: The Geek. Around our office, the term "geek" isn't the insult it is in most places. At Current, the Geeks are the fine folks who make our websites and smartphone apps sing and dance. Without [...]
This is the second in a 3-part series on what to get for the advertising professional who has everything. Today: The Account Executive. The Account Executive, or AE, can be tough to buy for, but you'd never know it. They are highly skilled in the art of making everyone think they are making excellent decisions, [...]
This is the first in a 3-part series on what to get for the advertising professional who has everything. Today: The Designer. Designers can be tough to buy for. Most of them are high-strung and temperamental and they tend to lash out when provoked. And since they don't usually wear ties to the office, that [...]
Got 60 seconds to have your mind blown by physics? MinutePhysics posts some really cool (if you are a dork like me) YouTube videos about physics. In high school, I took the biology/chemistry/computer science route and I missed out on physics, so their videos explaining basic physics concepts usually have me staring slack-jawed at my [...]
Keeping your skills sharp as a designer can be tough. Deadlines, picky clients and just plain laziness can make doing what you already know the first option, when in many cases, it might not be the best solution. One way to keep up your chops is to check out on-line tutorials. Lots of Photoshop experts [...]
In an effort to lighten the mood around CurrentMarketing, our Big Picture Guy, Nick Ising, declared yesterday "British Accent" day at our morning Jolt™ meeting. From this, we learned a couple of things: Charity does a mean Julie Andrews and The Bouv isn't one for such nonsense. Suffice it to say, Jolt was even more [...]
I'm a bit of a design nerd. It comes with the job, I guess. And with that comes a love/obsession with paper and printing. There is nothing quite like walking into a huge print shop. Hearing the roar as paper flies through the city bus-sized press. Smelling the inks. Dodging the press operators as the [...]
Music in advertising is a topic I've written about before on InsideCM. It's a given that the right track can make or break an ad and in this, the day of peer-to-peer file sharing, ad revenues are a vital source of income and exposure to artists and music labels alike. Previously, if you asked me [...]
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