It's fantastic that social media allows customers the opportunity to interact with brands. One of the most important things we learn in advertising 101 is that the objective is not only for users to see your brand, or hear it, but to also engage and interact with them! If a company has a social presence, [...]
With the rise of online ad spending, this is the first year that marketers are projected to spend more dollars toward online than print. According to a study by eMarketer, online advertising is expected to generate $39.5 billion in sales this year, which is a 23% increase from 2011. Magazines and newspapers combined are projected [...]
A study from Ypulse, a youth-focused research firm, finds that 46 percent of college students watch TV on a television set most of the time, and the other 54 percent are watching online or on a mobile device. The study also found that more than 80 percent of college students said they can't live without [...]
Word of mouth shopping has been around forever and is the most trusted and effective way to make purchases, but the digital space is giving us all louder voices. When I find a pair of shoes that I love, for instance, I usually show my 1,580 "closest" friends by posting a picture on Facebook or [...]
Hallmark Holidays: We have Valentine's Day and then in the month of October we have Sweetest Day, but what's the real difference? The third week of October has been referred to as a "concocted promotion" created by the candy industry to increase sales*. Many people insist that the Sweetest Day is a day to be [...]
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